Reprint
Marketing for Sustainable Tourism
Edited by
May 2020
260 pages
- ISBN978-3-03928-873-1 (Paperback)
- ISBN978-3-03928-874-8 (PDF)
This book is a reprint of the Special Issue Marketing for Sustainable Tourism that was published in
Business & Economics
Environmental & Earth Sciences
Social Sciences, Arts & Humanities
Summary
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Format
- Paperback
License
© 2020 by the authors; CC BY-NC-ND license
Keywords
tourism development; economic growth; panel threshold regression model; disaster-stricken counties; Wenchuan earthquake; Butler’s Tourism Area Life Cycle; customer satisfaction; experiential marketing; tourism factory; tourism marketing; service innovation; post-industrial tourism; The Industrial Monuments Route; business models; multi-attraction travel; social network analysis; degree centrality; density; tourist behaviors; tourism destination image; behavioral intention; Chinese tourist; hot spring; customer satisfaction; interpretive structural modeling; decisive factors; grounded theory; country brand; gastronomy; tourism; Spain; ski-resort management; ski-resort marketing; ski resorts; audit; mountain tourism; tourism development; Lanzarote; sustainability; alternative product development; strategy; biospheric values; environmental self-identity; environmental self-efficacy; personal norm; tourists’ environmentally responsible behavior; China; Seasonality; tourism demand; expenditure; seemingly unrelated regression; destination marketing; tourism advertisement; sustainability; responsible tourism; transit port; port of call; Mediterranean cruise destinations; experience economy; pleasure; satisfaction; airport image; sustainable development of airport; destination offering; destination attribute; visitor experience; online review; micro-scale destination; local attraction; UCG; economic sustainability; sustainable tourism; positioning; destination marketing; tourist intelligence; n/a