26 pages, 8315 KB  
Article
A Cultural Heritage Framework for Preserving Qatari Vernacular Domestic Architecture
by Asmaa AL-Mohannadi, Raffaello Furlan and Mark David Major
Sustainability 2020, 12(18), 7295; https://doi.org/10.3390/su12187295 - 6 Sep 2020
Cited by 41 | Viewed by 11368
Abstract
Architecture and urbanism in the Arabian Gulf region, and specifically in the State of Qatar, offer many scenes to observe the loss of urban identity and cultural heritage in the various components of the built environment, including residential architecture. Many people attribute this [...] Read more.
Architecture and urbanism in the Arabian Gulf region, and specifically in the State of Qatar, offer many scenes to observe the loss of urban identity and cultural heritage in the various components of the built environment, including residential architecture. Many people attribute this to rapid development in globalization and the adoption of Western standardization in planning and design practice. Conversely, in the field of architectural sociology, scholars argue that socio-cultural factors such as privacy, gender segregation, and hospitality are the important variables for determining the spatial form of Islamic residential architecture. This research study aims to investigate the degree to which the shaping of the spatial form in a sample of Qatari vernacular courtyard houses embeds socio-cultural factors based on morphological analysis of human behavior and activities in domestic space. The study utilizes space syntax analysis to explore the spatial connectivity of four Qatari vernacular courtyard houses related to domestic functions as a realization of inhabitants’ system of activities and a manifestation of culture as a way of life. The study’s findings shed light on the spatial formation of Qatari vernacular courtyard houses as a realization of socio-cultural imperatives, thus reflecting the essence of societal formation in the domestic architecture of old Qatari settlements. The insights from this research study can help to contribute to a cultural heritage-framework for the preservation of distinctive Qatari Vernacular Residential Architecture based on the analytical criteria of housing spatial form, socio-cultural factors, and the interrelation between both. Full article
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18 pages, 947 KB  
Article
Social Entrepreneurship: Dissection of a Phenomenon through a German Lens
by Karina Cagarman, Jan Kratzer and Katharina Osbelt
Sustainability 2020, 12(18), 7764; https://doi.org/10.3390/su12187764 - 20 Sep 2020
Cited by 21 | Viewed by 11367
Abstract
The occurrence and scientific investigation of the phenomenon of social entrepreneurship are rather new. The term is very popular among politicians and is reflected in a lot of the political demands and willingness that they express. However, a review of the literature about [...] Read more.
The occurrence and scientific investigation of the phenomenon of social entrepreneurship are rather new. The term is very popular among politicians and is reflected in a lot of the political demands and willingness that they express. However, a review of the literature about it shows that there is no common ground or frame, and the historical developments are different in different countries and economies. Based on a study of the literature, a two-phase survey following the ‘Policy Delphi’ approach was conducted in Germany in order to enlighten this frameless picture of social entrepreneurship. Our results indicate five dimensions that extend the core term: ‘social’, namely ‘Societal–Visionary’, ‘Ecological’, ‘Societal–Entrepreneurial’, ‘Economic’, and ‘Innovative–Entrepreneurial’. The degree of intercorrelation among the five dimensions shows that four factors, namely ‘Societal–Visionary’, ‘Societal–Entrepreneurial’, ‘Economic’, and ‘Innovative–Entrepreneurial’, have low to medium-high correlations. The fifth factor, ‘Ecological’, has the weakest correlation with all other factors. Full article
(This article belongs to the Special Issue Social Entrepreneurship, Hybrid Organizations and Sustainability)
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28 pages, 1982 KB  
Article
Sustainable Platform Economy: Connections with the Sustainable Development Goals
by Mayo Fuster Morell, Ricard Espelt and Melissa Renau Cano
Sustainability 2020, 12(18), 7640; https://doi.org/10.3390/su12187640 - 16 Sep 2020
Cited by 40 | Viewed by 11262
Abstract
The platform economy is growing exponentially while creating expectations for its potential to contribute to a sustainable development. However, research aimed at showing the potential contribution of each platform’s business model to sustainable development is needed. The Sustainable Development Goals (SDGs) are driving [...] Read more.
The platform economy is growing exponentially while creating expectations for its potential to contribute to a sustainable development. However, research aimed at showing the potential contribution of each platform’s business model to sustainable development is needed. The Sustainable Development Goals (SDGs) are driving the policy agenda, but it remains unclear how far they encourage a sustainable platform economy. First, this article aims to study how each different type of platform contributes to sustainable development. Second, it analyses if and how the factors that contribute to the sustainable design of platforms are considered in SDGs. The paper departs from a framework of sustainable democratic qualities of the platform economy that considers governance, economic sustainability, technological and data policies, social responsibility, and external impact dimensions. The study is based on an empirical analysis of 60 platforms. The results show that a sustainable design of a platform economy promotes sustainable development. Furthermore, the contributions of the sustainable dimensions of a platform to SDGs are mainly connected to the impact and responsibility and the economic model, but governance and data dimensions are not present in the SDGs. This suggests that SDGs should improve their digital perspective to intertwine better with the sustainable platforms. Full article
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17 pages, 1211 KB  
Article
Fluctuations in Hong Kong Hotel Industry Room Rates under the 2019 Novel Coronavirus (COVID-19) Outbreak: Evidence from Big Data on OTA Channels
by Feiran Wu, Qianxi Zhang, Rob Law and Tianxiang Zheng
Sustainability 2020, 12(18), 7709; https://doi.org/10.3390/su12187709 - 18 Sep 2020
Cited by 28 | Viewed by 11206
Abstract
The infectious pneumonia caused by the 2019 novel coronavirus (COVID-19) has spread rapidly worldwide, crippling the global tourism industry’s development and operations. In Hong Kong, where tourism is a pillar industry, the hotel industry is essential to maintaining a stable economy. Facing multiple [...] Read more.
The infectious pneumonia caused by the 2019 novel coronavirus (COVID-19) has spread rapidly worldwide, crippling the global tourism industry’s development and operations. In Hong Kong, where tourism is a pillar industry, the hotel industry is essential to maintaining a stable economy. Facing multiple forms of pressure, the industry’s status deserves close attention. More than 200 hotels in Hong Kong were taken as the research set in this study. A Python-based web crawler was used to collect daily hotel prices from various online travel agencies. Repeated-measures analysis of variance (ANOVA), correlation analysis, and descriptive analysis were employed to study hotels’ room rate fluctuations over time. Results indicated that room rates across hotels in Hong Kong were primarily influenced by holidays and festivities prior to COVID-19, whereas rates tended to decline after the outbreak. Data analysis based on hotels’ star ratings revealed that 5-star hotels were relatively less affected by COVID-19 while 4- and 4.5-star hotels were most seriously affected. District-level analysis also showed that hotel room rates were differentially influenced by the virus: Hong Kong’s Islands district was hit hardest, followed by Kowloon. These findings offer valuable implications for hotel managers and relevant government departments in making rational decisions based on the current market state. Full article
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15 pages, 313 KB  
Article
Improving Future Teachers’ Digital Competence Using Active Methodologies
by Carmen Romero-García, Olga Buzón-García and Patricia de Paz-Lugo
Sustainability 2020, 12(18), 7798; https://doi.org/10.3390/su12187798 - 21 Sep 2020
Cited by 58 | Viewed by 11165
Abstract
Contemporary society demands a university education based on active and participatory educational models that enable the development of competences, with digital competence being amongst the most demanded ones. This work presents the results of an educational innovation at the university level. It intends [...] Read more.
Contemporary society demands a university education based on active and participatory educational models that enable the development of competences, with digital competence being amongst the most demanded ones. This work presents the results of an educational innovation at the university level. It intends to analyse whether the implementation of an active methodology supported by technological tools in a virtual classroom contributes to students’ digital development. A quantitative methodology with a pre-experimental pretest-posttest design was used. The sample comprised 30 students studying the Curriculum Design module on the Biology and Geology Specialism of the Master’s in Teacher Training at the Universidad Internacional de la Rioja. The results show an improvement in the five areas of the digital competence specified by the Common Framework for Teachers’ Digital Competence (MCCDD) established by Spain’s National Institute of Educational Technologies and Teacher Training (INTEF), with a large effect size. It is concluded that the educational experiment implemented has enabled an increment in the level of digital competence of future teachers. Full article
23 pages, 246 KB  
Article
Environmental, Social, and Governance Disclosure, Ownership Structure and Cost of Capital: Evidence from the UAE
by Nejla Ould Daoud Ellili
Sustainability 2020, 12(18), 7706; https://doi.org/10.3390/su12187706 - 18 Sep 2020
Cited by 83 | Viewed by 11148
Abstract
The capital structure decision is one of the most vital financial decisions of the corporation that consists of determining the optimal combination of equity and debt for the companies that would reduce the cost of capital. The examination of the capital structure has [...] Read more.
The capital structure decision is one of the most vital financial decisions of the corporation that consists of determining the optimal combination of equity and debt for the companies that would reduce the cost of capital. The examination of the capital structure has always gained importance especially in the theoretical and empirical studies while there is no study of the relationship between the environmental, social, and governance (ESG), the ownership structure, and the cost of capital. In this context, this paper aims to examine the potential impacts of the ESG disclosure and ownership structure on the cost of capital by using a sample of 30 companies listed on the UAE financial markets (Abu Dhabi Stock Exchange and Dubai Financial Market) during the period 2010–2019. The data show that there is an increasing trend in the different non-financial corporate disclosures. The empirical results of various models show that the ESG disclosure, the insider and the institutional ownerships have negative and significant impacts on the cost of capital. Furthermore, the environmental and the governance disclosures reduce the cost of capital. This paper demonstrates the strong role played by the ESG disclosure and the ownership structure in reducing the cost of capital for the companies. These results would encourage the companies in implementing the best practices of the non-financial disclosures and regulating their corporate governance mechanisms. Full article
(This article belongs to the Special Issue Sustainable Business and Development II)
24 pages, 432 KB  
Article
Beyond Sustainability in Food Systems: Perspectives from Agroecology and Social Innovation
by Livia Marchetti, Valentina Cattivelli, Claudia Cocozza, Fabio Salbitano and Marco Marchetti
Sustainability 2020, 12(18), 7524; https://doi.org/10.3390/su12187524 - 11 Sep 2020
Cited by 54 | Viewed by 11105
Abstract
Food security faces many multifaceted challenges, with effects ranging far beyond the sectors of agriculture and food science and involving all the multiscale components of sustainability. This paper puts forward our point of view about more sustainable and responsible approaches to food production [...] Read more.
Food security faces many multifaceted challenges, with effects ranging far beyond the sectors of agriculture and food science and involving all the multiscale components of sustainability. This paper puts forward our point of view about more sustainable and responsible approaches to food production research underlying the importance of knowledge and social innovation in agroecological practices. Increased demand for food worldwide and the diversification of food choices would suggest the adoption of highly productive, but low-resilient and unsustainable food production models. However, new perspectives are possible. These include the revitalization and valorization of family-based traditional agriculture and the promotion of diversified farming systems as a social and economic basis to foster social-ecological conversion. Additionally, they encompass the forecasting of the Participatory Guarantee Systems (PGS) and the drafting of a new agenda for food sovereignty. Thanks to a desk analysis, the study describes and discusses these perspectives, their trajectories and action research implications. The results suggest the need to adopt a more inclusive and systemic approach to the described problems, as the solutions require the promotion of responsibility within decision makers, professionals and consumers. This appears essential for reading, analyzing and understanding the complex ecological-functional, social and economic relations that characterize farming systems, as well as mobilizing local communities. Full article
(This article belongs to the Special Issue Social Farming for Social Innovation and Viability in Rural Areas)
16 pages, 514 KB  
Article
Exploring the Motives for Online Fashion Renting: Insights from Social Retailing to Sustainability
by Stacy H. Lee and Ran Huang
Sustainability 2020, 12(18), 7610; https://doi.org/10.3390/su12187610 - 15 Sep 2020
Cited by 45 | Viewed by 11060
Abstract
Despite the exponential growth of collaborative consumption practices, online fashion renting, an important type of collaborative fashion consumption, is still underexplored. Drawing on the theories of Reasoned Action (TRA) and Innovation Diffusion, we developed a holistic research framework to explore the motives for [...] Read more.
Despite the exponential growth of collaborative consumption practices, online fashion renting, an important type of collaborative fashion consumption, is still underexplored. Drawing on the theories of Reasoned Action (TRA) and Innovation Diffusion, we developed a holistic research framework to explore the motives for online fashion renting. By analyzing a total of 300 usable responses collected by a research market company using structure equation modeling (SEM), we found that attitudes and subjective norms positively influenced consumers’ intentions to engage with online fashion rental services. Moreover, we found that environmental awareness also had a significant influence on attitudes toward fashion renting through online platforms, and that relative advantage, amplified by personal innovativeness and fashion consciousness, also positively influenced consumers’ attitudes toward online fashion renting. Interestingly, price consciousness did not contribute to relative advantage. Full article
(This article belongs to the Special Issue Sustainability and Digital Retailing)
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19 pages, 1925 KB  
Letter
Advancing Pervious Pavements through Nomenclature, Standards, and Holistic Green Design
by Charles E. Sprouse III, Conrad Hoover, Olivia Obritsch and Hannah Thomazin
Sustainability 2020, 12(18), 7422; https://doi.org/10.3390/su12187422 - 9 Sep 2020
Cited by 12 | Viewed by 11050
Abstract
Researchers developing pervious pavements over the past few decades have commendably demonstrated long-term run-off reduction using a diverse collection of materials. Today, pervious pavements are widely recognized as a low impact development technique and a type of green infrastructure, and installations are proliferating [...] Read more.
Researchers developing pervious pavements over the past few decades have commendably demonstrated long-term run-off reduction using a diverse collection of materials. Today, pervious pavements are widely recognized as a low impact development technique and a type of green infrastructure, and installations are proliferating throughout the United States and worldwide. The entire field of pervious pavements though, is being profoundly stunted by three persistent problems: conflicting nomenclature, flawed testing standards, and the absence of a holistic green design framework. This study examines each problem and proposes novel solutions. On nomenclature, a multi-channeled study of the terms “pervious”, “permeable”, and “porous” considers each word’s etymology and usage in the academic literature, in ASTM International standards, and by (U.S.-based) governmental entities. Support is found for using pervious pavements (i.e., “through” the “road”) as the over-arching category of all water passable pavements, branching down into porous pavements (i.e., “full of pores”, including porous asphalt and porous concrete) and permeable pavements (i.e., “containing passages”, often between paver units). ASTM International standards are shown to insufficiently account for the impact of paver unit size on infiltration rate, warranting the development of a more reliable testing method featuring variable infiltration ring size, shape, and placement. Finally, a ten-part holistic green design framework is elucidated for use in assessing candidate pavements and engineering new pavements, contextualizing the latest pervious pavement research and illuminating a brighter path forward. Full article
(This article belongs to the Special Issue Sustainable Pavement Materials and Technology)
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25 pages, 673 KB  
Article
An Examination of Digital Parenting Behavior in Parents with Preschool Children in the Context of Lifelong Learning
by Nilgun Tosun and Can Mihci
Sustainability 2020, 12(18), 7654; https://doi.org/10.3390/su12187654 - 16 Sep 2020
Cited by 38 | Viewed by 11016
Abstract
This study, which has been carried out as a needs analysis project, reflects results from preliminary work for designing from scratch a digital parenting educational program for parents with preschool children in the Turkish province of Edirne. Convenience sampling method was used and [...] Read more.
This study, which has been carried out as a needs analysis project, reflects results from preliminary work for designing from scratch a digital parenting educational program for parents with preschool children in the Turkish province of Edirne. Convenience sampling method was used and a group of 231 parents participated in the study. Qualitative and quantitative methods were both used in this sequential mixed method research of descriptive nature. The Digital Parenting Attitude Scale has been used for data collection purposes, alongside a questionnaire form developed by the authors. In conclusion, it was understood that; (a) the digital parenting attitude scores of participants were found to be relatively low, with an average score of 21.74; (b) half of the participants were not willing to participate in a digital parenting educational program and that those unwilling to participate were also those who displayed poor digital parenting attitude; (c) not only gender and employment status, but also other variables such as awareness in concepts of digital footprints or cyberbullying result in significant differences in terms of digital parenting attitudes; (d) descriptive accounts of Turkish parents show that they are prone to conceptualizing digital parenting as screen time policies only; and (e) digital parenting educational programs should focus not only on the digital but also on (conventional) parenting skills and the notion of sustainability. Results emphasize the importance of increasing public awareness towards concepts related to digital parenting, as well as the economic exploitation of children in the cyber world and the establishment of dialogue with the child on this critical matter. Further research in the subject, especially with (a) greater emphasis on sustainability, (b) greater contribution from male participants, and (c) on the subject of specific deterrents against participation in digital parenting education may be needed. Full article
(This article belongs to the Special Issue Sustainability in Leadership and Education)
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28 pages, 3261 KB  
Article
Social Innovation, Societal Change, and the Role of Policies
by Robert Lukesch, Alice Ludvig, Bill Slee, Gerhard Weiss and Ivana Živojinović
Sustainability 2020, 12(18), 7407; https://doi.org/10.3390/su12187407 - 9 Sep 2020
Cited by 44 | Viewed by 10980
Abstract
Political frameworks and policies have a strong influence on the institutional ecosystem and on governance patterns, which in turn shape the operational space of civil society initiatives. This article aims to explore the social and institutional conditions and policy initiatives that foster or [...] Read more.
Political frameworks and policies have a strong influence on the institutional ecosystem and on governance patterns, which in turn shape the operational space of civil society initiatives. This article aims to explore the social and institutional conditions and policy initiatives that foster or hinder social innovation and the pathways leading from social innovation to institutional change through to actual impacts on policies and political frameworks, in order to understand how policymakers can encourage and enable social innovation. The article builds on an extensive empirical background to develop a heuristic model to facilitate decision making for a policy environment propitious for the emergence of social innovation. The resulting model sets up a triadic configuration of (i) a committed core of key actors, (ii) the benevolent shadow of hierarchy represented by public actors, and (iii) multifunctional and malleable intermediary support structures for a successful development of social innovation initiatives. The model is discussed and validated by reference to three in-depth case studies from differing institutional settings. We conclude that policy should recognize that social innovation will achieve most when the triadic relationships between the state, intermediary organizations, and local actors are working together synergistically. Full article
(This article belongs to the Special Issue Impact of Social Innovation on Sustainable Development of Rural Areas)
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38 pages, 3480 KB  
Review
Energy Retrofit in European Building Portfolios: A Review of Five Key Aspects
by Aurora Greta Ruggeri, Laura Gabrielli and Massimiliano Scarpa
Sustainability 2020, 12(18), 7465; https://doi.org/10.3390/su12187465 - 10 Sep 2020
Cited by 54 | Viewed by 10950
Abstract
The research about energy efficiency in buildings has exponentially increased during the last few years. Nevertheless, both research and practice still cannot rely on complete methodologies tailored for building portfolios as a whole, because the attention has always been drawn to individual premises. [...] Read more.
The research about energy efficiency in buildings has exponentially increased during the last few years. Nevertheless, both research and practice still cannot rely on complete methodologies tailored for building portfolios as a whole, because the attention has always been drawn to individual premises. Yet, energy efficiency analyses need to go beyond the single building perspective and incorporate strategic district approaches to optimize the retrofit investment. For this purpose, several aspects should be considered simultaneously, and new methodologies should also be promoted. Therefore, this paper aims to discuss energy retrofit campaigns in building portfolios, drawing an exhaustive and updated review about the challenge of jumping from the single-building perspective to a stock-based analysis. This research discusses the publications available on the topic from five key aspects that are all essential steps in achieving a complete and reliable study of energy efficiency at a portfolio level. They are energy modelling and assessment, energy retrofit design, decision-making criteria assessment, optimal allocation of (financial) resources and risk valuation. This review, therefore, advocates for joint consideration of the problem as a basis on which to structure further disciplinary developments. Research gaps are highlighted, and new directions for future research are suggested. Full article
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17 pages, 605 KB  
Review
Small & Medium-Sized Enterprises, Organizational Resilience Capacity and Flash Floods: Insights from a Literature Review
by Antonis Skouloudis, Thomas Tsalis, Ioannis Nikolaou, Konstantinos Evangelinos and Walter Leal Filho
Sustainability 2020, 12(18), 7437; https://doi.org/10.3390/su12187437 - 10 Sep 2020
Cited by 45 | Viewed by 10815
Abstract
From a managerial standpoint, sustainability poses numerous challenges for the business community. One of the prominent concerns in the context of organizational sustainability is the impact of climate change and extreme weather events (EWEs), which create discontinuity and damages to business operations. In [...] Read more.
From a managerial standpoint, sustainability poses numerous challenges for the business community. One of the prominent concerns in the context of organizational sustainability is the impact of climate change and extreme weather events (EWEs), which create discontinuity and damages to business operations. In this respect, small and medium-sized enterprises (SMEs) are particularly vulnerable to EWEs, such as flash floods, having disastrous consequences to SMEs that tend to be ill-prepared. Taking into consideration that these negatives effects are also transferred into the local communities in which SMEs are located, it is crucial to create appropriate mechanisms that will enable these enterprises to build relevant capacities and acquire necessary resources in order to deal with relevant disruptive events. With this in mind, this paper attempts to delineate the emerging literature in relation to strategic approaches in dealing with high impact/low probability EWEs. With this analysis, we aim to provide insights for enhancing the robustness of SMEs against such natural hazards through effective resilience and adaptation strategies. The paper reveals that resilience to EWEs is indeed a multifaceted issue posing numerous challenges to SMEs. Taking into account their intrinsic characteristics, there is a need for a holistic management approach that will assist SMEs to safeguard their assets against extreme weather. Full article
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19 pages, 11663 KB  
Article
A Worldwide Hotspot Analysis on Food Loss and Waste, Associated Greenhouse Gas Emissions, and Protein Losses
by Xuezhen Guo, Jan Broeze, Jim J. Groot, Heike Axmann and Martijntje Vollebregt
Sustainability 2020, 12(18), 7488; https://doi.org/10.3390/su12187488 - 11 Sep 2020
Cited by 46 | Viewed by 10662
Abstract
Reducing food loss and waste (FLW) is prioritized in UN sustainable development goals (SDG) target 12.3 to contribute to “ensure sustainable consumption and production patterns”. It is expected to significantly improve global food security and mitigate greenhouse gas (GHG) emissions. Identifying “hotspots” from [...] Read more.
Reducing food loss and waste (FLW) is prioritized in UN sustainable development goals (SDG) target 12.3 to contribute to “ensure sustainable consumption and production patterns”. It is expected to significantly improve global food security and mitigate greenhouse gas (GHG) emissions. Identifying “hotspots” from different perspectives of sustainability helps to prioritize the food items for which interventions can lead to the largest reduction of FLW-related impacts. Existing studies in this field have limitations, such as having incomplete geographical and food commodity coverage, using outdated data, and focusing on the mass of FLW instead of its nutrient values. To provide renewed and more informative insights, we conducted a global hotspot analysis concerning FLW with its associated GHG emissions and protein losses using the most recent data (the new FAO Food Balance Sheets updated in 2020). The findings of this research are that there were 1.9 Gt of FLW, 2.5 Gt of associated GHG emissions, and 0.1 Gt of associated protein losses globally in 2017. The results of the FLW amounts, GHG emissions, and protein losses per chain link are given on the scale of the entire world and continental regions. Next to this, food items with relatively high FLW, GHG emissions, and protein losses are highlighted to provide the implications to policymakers for better decision making. For example, fruits and vegetables contribute the most to global FLW volumes, but the product with the highest FLW-associated GHG emissions is bovine meat. For bovine meat, FLW-associated GHG emissions are highest at the consumer stage of North America and Oceania. Oil crops are the major source of protein losses in the global food chain. Another important finding with policy implications is that priorities for FLW reduction vary, dependent on prioritized sustainability criteria (e.g., GHG emissions versus protein losses). Full article
(This article belongs to the Special Issue Sustainable Food Production and Consumption)
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19 pages, 593 KB  
Article
Traditional or Fast Foods, Which One Do You Choose? The Roles of Traditional Value, Modern Value, and Promotion Focus
by Xiangzhi Bu, Hoang Viet Nguyen, Quang Huy Nguyen, Chia-Pin Chen and Tsung Piao Chou
Sustainability 2020, 12(18), 7549; https://doi.org/10.3390/su12187549 - 13 Sep 2020
Cited by 8 | Viewed by 10583
Abstract
Eating behaviors and food consumption motivations have been important research topics in consumer, nutrition, and food literature. This study aims to examine the impact of some key factors (i.e., nationalism, materialism, cultural values, and promotion focus) on the consumption of traditional food and [...] Read more.
Eating behaviors and food consumption motivations have been important research topics in consumer, nutrition, and food literature. This study aims to examine the impact of some key factors (i.e., nationalism, materialism, cultural values, and promotion focus) on the consumption of traditional food and fast food in an emerging market. Using a sample data of 691 urban consumers in China, results of structural equation modeling reveal that nationalism appears to be an important predictor of traditional personal value, while materialism is a major factor that enhances modern personal value. Additionally, promotion focus has a positive mediating effect on the relationship between traditional personal value and traditional food purchase intention and that between modern personal value and fast food purchase intention. Notably, the total effect of modern personal value on fast food purchase intention is stronger than the total impact of traditional personal value on traditional food purchase intention. This study provides fresh insights into motivations for traditional food and fast food consumption in China and have important implications for food marketers and policymakers who aim at promoting favorable eating behaviors. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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