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Beverages 2015, 1(4), 329-340; doi:10.3390/beverages1040329

Perceptions of Powdered Alcohol and Intentions to Use: An Exploratory Qualitative Assessment of Potential Palcohol Use by Young Adults

1
Department of Criminal Justice and Criminology, University of North Carolina at Charlotte, 9201 University Boulevard., Charlotte, NC 28223, USA
2
Department of Criminology and Criminal Justice, Missouri State University, 901 S. National Strong Hall Room. 226, Springfield, MO 65897, USA
3
Department of Criminal Justice, University of Arkansas at Little Rock, Ross Hall 5th Floor, Little Rock, AR 72204, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Edgar Chambers IV
Received: 14 October 2015 / Revised: 11 November 2015 / Accepted: 17 November 2015 / Published: 1 December 2015
View Full-Text   |   Download PDF [216 KB, uploaded 1 December 2015]

Abstract

While there seems to be growing media intrigue over atypical forms of alcohol use, the utilization of the majority of novel consumption methods (e.g., eyeballing, slimming, alcohol without liquid (AWOL)) seems minimal. In 2014, however, several outlets suggested that powdered alcohol would soon surface as a threat to public safety. The impetus of these fears was the Alcohol and Tobacco Tax and Trade Bureau’s approval for Lipsmark LLC to package a powdered alcohol product named “Palcohol”. Palcohol has yet to reach store shelves, but public outcry has been intense. Despite this reaction, little is known about whether the population will consider Palcohol a suitable alternative to traditional alcohol, particularly given its excessive predicted cost. In an exploratory effort to assess perceptions, use intentions, and fears related to Palcohol, 31 young adults were asked to view a 16-minute video about Palcohol and answer a series of questions about Palcohol, including whether and how they intend to use it. Results suggest that young adults intend to experiment with Palcohol following its release, but they have a number of concerns. While few expect to become habitual users of the product, many believe it will enable people to utilize alcohol in settings where its consumption is prohibited. View Full-Text
Keywords: powdered alcohol; Palcohol; alcohol; perceptions; planned behavior; intentions to use powdered alcohol; Palcohol; alcohol; perceptions; planned behavior; intentions to use
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Stogner, J.; Baldwin, J.M.; Brown, T.; Chick, T. Perceptions of Powdered Alcohol and Intentions to Use: An Exploratory Qualitative Assessment of Potential Palcohol Use by Young Adults. Beverages 2015, 1, 329-340.

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