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Foods 2017, 6(6), 42; doi:10.3390/foods6060042

Perception of Organic Food Consumption in Romania

1
Faculty of Economic Sciences, Valahia University, Carol I Bvd, No.2, Targoviste 130024, Romania
2
Faculty of Banking and Finance, Accountancy and Business Administration, Titu Maiorescu University, Calea Vacaresti Street, No.189, Bucharest 040051, Romania
3
Faculty of Economic Sciences, Valahia University, Carol I Bvd, No.2, Targoviste 130024, Romania
*
Author to whom correspondence should be addressed.
Academic Editor: Rachel J.C. Chen
Received: 7 January 2017 / Revised: 24 May 2017 / Accepted: 24 May 2017 / Published: 30 May 2017
(This article belongs to the Special Issue Food Sustainability)
View Full-Text   |   Download PDF [464 KB, uploaded 30 May 2017]   |  

Abstract

This study provides insight into the attitude of Romanian consumers towards organic food. Furthermore, it examines the sustainable food production system in Romania from the perspective of consumer behavior. This study used a mathematical model of linear regression with the main purpose being to determine the best prediction for the dependent variable when given a number of new values for the independent variable. This empirical research is based on a survey with a sample of 672 consumers, which uses a questionnaire to analyze their intentions towards sustainable food products. The results indicate that a more positive attitude of consumers towards organic food products will further strengthen their purchasing intentions, while the status of the consumption of organic consumers will not affect their willingness to purchase organic food products. Statistics have shown that sustainable food consumption is beneficial for health, so it can also become a profitable business in Romania. Furthermore, food sustainability in Romania depends on the ability of an organic food business to adapt to the new requirements of green consumption. View Full-Text
Keywords: sustainable consumption; consumer behavior; organic foods; food security sustainable consumption; consumer behavior; organic foods; food security
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Petrescu, A.G.; Oncioiu, I.; Petrescu, M. Perception of Organic Food Consumption in Romania. Foods 2017, 6, 42.

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