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Publications 2016, 4(2), 15; doi:10.3390/publications4020015

Magazine Publishing Innovation: Two Case Studies on Managing Creativity

Department of Journalism & Publishing, London College of Communication, University of the Arts London, London SE1 6SB, UK
Academic Editor: Craig Smith
Received: 17 April 2016 / Accepted: 25 May 2016 / Published: 9 June 2016
(This article belongs to the Special Issue Digital Publishing - Transformations)
View Full-Text   |   Download PDF [207 KB, uploaded 9 June 2016]

Abstract

This paper aims to highlight a link between publishing business innovation and how editors manage creativity in the digital era. Examining the changing industrial and historical business context for the U.K. magazine publishing industry, two case studies are analyzed as representatives of different ends of the publishing company spectrum (one a newly launched magazine published by a major, the other an independent ‘magazine’ website start-up). Qualitative data analysis on publishing innovation and managing creativity is presented as a springboard for further research on magazine media management. View Full-Text
Keywords: magazines; magazine business; magazine publishing; magazine advertising; content marketing; native advertising; digital magazines; magazine websites; innovation; creativity; managing creativity; media management style at home; the upcoming; magazine case study; media business; magazine publishing history magazines; magazine business; magazine publishing; magazine advertising; content marketing; native advertising; digital magazines; magazine websites; innovation; creativity; managing creativity; media management style at home; the upcoming; magazine case study; media business; magazine publishing history
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Das, S. Magazine Publishing Innovation: Two Case Studies on Managing Creativity. Publications 2016, 4, 15.

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