Next Article in Journal
…Plus la Même Chose…
Previous Article in Journal
Research Articles about Open Access Indexed by Scopus: A Content Analysis
Previous Article in Special Issue
Magazine Publishing Innovation: Two Case Studies on Managing Creativity
Article Menu

Export Article

Open AccessArticle
Publications 2016, 4(4), 32; doi:10.3390/publications4040032

Think of It as a Trailer… for a Book

Department of Media & Performing Arts, Hendon Campus, Middlesex University, The Burrows, London NW4 4BT, UK
Academic Editor: Craig Smith
Received: 19 April 2016 / Revised: 12 October 2016 / Accepted: 18 October 2016 / Published: 1 November 2016
(This article belongs to the Special Issue Digital Publishing - Transformations)
View Full-Text   |   Download PDF [202 KB, uploaded 15 November 2016]

Abstract

The seemingly overnight emergence of a form of promotion known as ‘book trailers’ shortly after the turn of the millennium suggests a shift in the marketing and promotional strategies employed within the publishing industry. This article follows the historical development of the audio-visual form known as the ‘book trailer’ across its history with a view to understanding the form itself. This article uses third party mediation to identify ‘book trailers’ within the public domain, grounding this work within a broader media and literary history. As such, this article charts the use of the term ‘book trailer’ and its competing nomenclature through newspaper archives and contextualises this with antecedent practices, and integrating this with the current literature on the film trailer as part of a wider understanding of the promotional trailer as a cultural entity. View Full-Text
Keywords: book-trailers; promotion; web 2.0; YouTube; video-sharing book-trailers; promotion; web 2.0; YouTube; video-sharing
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Vollans, E. Think of It as a Trailer… for a Book. Publications 2016, 4, 32.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Publications EISSN 2304-6775 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top