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Adm. Sci. 2014, 4(1), 1-14; doi:10.3390/admsci4010001

Relationships of the Trade Unions with the Media: The Lithuanian Case

Panevėžys Faculty of Technologies and Business, Kaunas University of Technology, Nemuno Street 33, LT-37164 Panevėžys, Lithuania
* Author to whom correspondence should be addressed.
Received: 8 October 2013 / Revised: 16 December 2013 / Accepted: 19 December 2013 / Published: 3 January 2014
(This article belongs to the Special Issue Organizations, Stakeholders and Public Affairs)
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The various practices of different countries show that, in order to achieve trade unions’ goals, working relationships with the media are very important, especially in terms of influencing public (stakeholder) opinion, as well as instilling confidence in trade unions. This paper presents some examples and empirical research results that prove the significance of such relationships. The situation in Lithuania is analyzed based on qualitative research results. The results reveal that Lithuanian trade unions do not have effective tools at their disposal for the promotion of their activity. Moreover, their notion of their relationships with the media is limited to a narrow understanding such as “the article or broadcast in media”. Due to this and other reasons, the promotion of employers’ concessions is weak. Different situations can be noticed by analyzing the independent trade unions which use other practices and systems.
Keywords: trade union; media; relationships; stakeholders trade union; media; relationships; stakeholders
This is an open access article distributed under the Creative Commons Attribution License (CC BY) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Krašenkienė, A.; Kazokienė, L.; Susnienė, D. Relationships of the Trade Unions with the Media: The Lithuanian Case. Adm. Sci. 2014, 4, 1-14.

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