Adm. Sci. 2014, 4(1), 1-14; doi:10.3390/admsci4010001
Article

Relationships of the Trade Unions with the Media: The Lithuanian Case

Panevėžys Faculty of Technologies and Business, Kaunas University of Technology, Nemuno Street 33, LT-37164 Panevėžys, Lithuania
* Author to whom correspondence should be addressed.
Received: 8 October 2013; in revised form: 16 December 2013 / Accepted: 19 December 2013 / Published: 3 January 2014
(This article belongs to the Special Issue Organizations, Stakeholders and Public Affairs)
PDF Full-text Download PDF Full-Text [415 KB, uploaded 3 January 2014 14:39 CET]
Abstract: The various practices of different countries show that, in order to achieve trade unions’ goals, working relationships with the media are very important, especially in terms of influencing public (stakeholder) opinion, as well as instilling confidence in trade unions. This paper presents some examples and empirical research results that prove the significance of such relationships. The situation in Lithuania is analyzed based on qualitative research results. The results reveal that Lithuanian trade unions do not have effective tools at their disposal for the promotion of their activity. Moreover, their notion of their relationships with the media is limited to a narrow understanding such as “the article or broadcast in media”. Due to this and other reasons, the promotion of employers’ concessions is weak. Different situations can be noticed by analyzing the independent trade unions which use other practices and systems.
Keywords: trade union; media; relationships; stakeholders

Article Statistics

Load and display the download statistics.

Citations to this Article

Cite This Article

MDPI and ACS Style

Krašenkienė, A.; Kazokienė, L.; Susnienė, D. Relationships of the Trade Unions with the Media: The Lithuanian Case. Adm. Sci. 2014, 4, 1-14.

AMA Style

Krašenkienė A, Kazokienė L, Susnienė D. Relationships of the Trade Unions with the Media: The Lithuanian Case. Administrative Sciences. 2014; 4(1):1-14.

Chicago/Turabian Style

Krašenkienė, Asta; Kazokienė, Lina; Susnienė, Dalia. 2014. "Relationships of the Trade Unions with the Media: The Lithuanian Case." Adm. Sci. 4, no. 1: 1-14.

Adm. Sci. EISSN 2076-3387 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert