Next Article in Journal / Special Issue
Managing Relational Legacies: Lessons from British Columbia, Canada
Previous Article in Journal
A Bourdieusian Perspective on Acculturation: Mexican Immigrants in the United States
Article Menu

Export Article

Open AccessArticle
Adm. Sci. 2014, 4(1), 1-14; doi:10.3390/admsci4010001

Relationships of the Trade Unions with the Media: The Lithuanian Case

Panevėžys Faculty of Technologies and Business, Kaunas University of Technology, Nemuno Street 33, LT-37164 Panevėžys, Lithuania
Author to whom correspondence should be addressed.
Received: 8 October 2013 / Revised: 16 December 2013 / Accepted: 19 December 2013 / Published: 3 January 2014
(This article belongs to the Special Issue Organizations, Stakeholders and Public Affairs)
View Full-Text   |   Download PDF [415 KB, uploaded 3 January 2014]   |  


The various practices of different countries show that, in order to achieve trade unions’ goals, working relationships with the media are very important, especially in terms of influencing public (stakeholder) opinion, as well as instilling confidence in trade unions. This paper presents some examples and empirical research results that prove the significance of such relationships. The situation in Lithuania is analyzed based on qualitative research results. The results reveal that Lithuanian trade unions do not have effective tools at their disposal for the promotion of their activity. Moreover, their notion of their relationships with the media is limited to a narrow understanding such as “the article or broadcast in media”. Due to this and other reasons, the promotion of employers’ concessions is weak. Different situations can be noticed by analyzing the independent trade unions which use other practices and systems.
Keywords: trade union; media; relationships; stakeholders trade union; media; relationships; stakeholders
This is an open access article distributed under the Creative Commons Attribution License (CC BY 3.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Krašenkienė, A.; Kazokienė, L.; Susnienė, D. Relationships of the Trade Unions with the Media: The Lithuanian Case. Adm. Sci. 2014, 4, 1-14.

Show more citation formats Show less citations formats

Related Articles

Article Metrics

Article Access Statistics



[Return to top]
Adm. Sci. EISSN 2076-3387 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top