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J. Pers. Med. 2012, 2(3), 119-137; doi:10.3390/jpm2030119
Article

Field of Genes: An Investigation of Sports-Related Genetic Testing

1,*  and 2
Received: 30 July 2012 / Revised: 22 August 2012 / Accepted: 28 August 2012 / Published: 12 September 2012
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Abstract

Sports-related genetic testing is a sector of the diverse direct-to-consumer (DTC) industry that has not yet been examined thoroughly by academic scholars. A systematic search was used to identify companies in this sector and content analysis of online information was performed. More than a dozen companies were identified. Marketing practices observed generally did not target parents for child testing, and marketing images were mild compared to images used in popular media. Information was provided at a high reading level (industry-wide Flesh-Kincaid Grade Levels > 11). While ~75% of companies provide privacy policies and terms of service prior to purchase and ~40% provide scientific citations for their tests.
Keywords: sports; athletics; genetic tests; ELSI; direct-to-consumer sports; athletics; genetic tests; ELSI; direct-to-consumer
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Wagner, J.K.; Royal, C.D. Field of Genes: An Investigation of Sports-Related Genetic Testing. J. Pers. Med. 2012, 2, 119-137.

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