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Sustainability 2017, 9(9), 1673; doi:10.3390/su9091673

Capturing Tourists’ Preferences for the Management of Community-Based Ecotourism in a Forest Park

1
College of Wildlife Resources, Northeast Forestry University, Harbin 150040, China
2
Tibet Agriculture and Animal Husbandry College, Linzhi 860000, China
3
The Department of Natural Resources and Environmental Studies, National Dong Hwa University, Hualien 97401, Taiwan
*
Author to whom correspondence should be addressed.
Received: 25 August 2017 / Revised: 12 September 2017 / Accepted: 18 September 2017 / Published: 20 September 2017
(This article belongs to the Special Issue Sustainable Tourism in Mountain Regions)
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Abstract

The development of community ecotourism will require the integration of experience, culture, and information for management decision-making. We use a choice experiment to build a community ecotourism preference model incorporating aspects of profound experience and economics in a forest park, test the tourists’ heterogeneity by using a random parameter logit model, and estimate the values of various community ecotourism programs. The empirical results reveal that: (1) Tourists’ preferences for community ecotourism will increase with the inclusion of a mini tour, experiential activities, and the opportunities to taste local dishes and stay at a distinctive bed & breakfast (B&B); (2) The variety of tourists’ social backgrounds and recreational experiences resulted in the heterogeneity of the attributes; (3) The best combinations regarding community ecotourism were a small group size, profound or in-depth experiences, and experiential activities in a forest park. This pilot study generates useful information by demonstrating possible community ecotourism programs in the forest park, along with suggestions for a quality improvement program. View Full-Text
Keywords: multiple aspects in ecotourism; heterogeneity preferences; ecotourism programs; local sustainability multiple aspects in ecotourism; heterogeneity preferences; ecotourism programs; local sustainability
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Zong, C.; Cheng, K.; Lee, C.-H.; Hsu, N.-L. Capturing Tourists’ Preferences for the Management of Community-Based Ecotourism in a Forest Park. Sustainability 2017, 9, 1673.

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