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Sustainability 2017, 9(8), 1328; doi:10.3390/su9081328

The Influence of Green External Integration on Firm Performance: Does Firm Size Matter?

1
Institute of Management Science and Engineering, Henan University, Kaifeng 475001, China
2
School of Management, Xi’an Jiaotong University, Xi’an 710049, China
3
School of Economics and Management, Harbin Institute of Technology at Weihai, Weihai 264209, China
4
School of Management, Northwestern Polytechnical University, Xi’an 710072, China
*
Author to whom correspondence should be addressed.
Received: 15 July 2017 / Revised: 15 July 2017 / Accepted: 27 July 2017 / Published: 1 August 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

Although the importance of green external integration has been widely recognized, our understanding of how firm size influences its link with firm performance is still limited. This study develops a conceptual framework in which firm size is proposed to moderate the relationships between green external integration, the time-to-market of environmentally friendly products and firm performance. We examine this model using data collected from 176 Chinese manufacturing companies. The results reveal that firm size moderates the relationship between green customer integration and business performance, the relationship between green supplier integration and operational performance, and the relationship between the time-to-market of environmentally friendly products and business performance. In addition, green customer and supplier integration improve both operational and business performance entirely by decreasing the time-to-market of environmentally friendly products for large firms, while green customer integration enhances operational performance entirely by shortening the time-to-market of environmentally friendly products for small and medium firms. These findings have important implications for research and practice in the fields of green supply chain integration and green innovation. View Full-Text
Keywords: firm size; green external integration; firm performance; moderating effect firm size; green external integration; firm performance; moderating effect
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Song, Y.; Feng, T.; Jiang, W. The Influence of Green External Integration on Firm Performance: Does Firm Size Matter? Sustainability 2017, 9, 1328.

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