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Sustainability 2017, 9(5), 751; doi:10.3390/su9050751

Drivers, Barriers and Benefits of the EU Ecolabel in European Companies’ Perception

1,2,†,* and 1,2,†,*
1
IEFE–Institute for Environment and Energy Economics, Bocconi University, 20136 Milan, Italy
2
Sant’Anna School of Advanced Studies—Institute of Management, 56127 Pisa, Italy
These authors contributed equally to this work.
*
Authors to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 25 December 2016 / Revised: 7 April 2017 / Accepted: 27 April 2017 / Published: 4 May 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

To date, only a few studies have investigated the attitude of companies towards the EU Ecolabel. This article intends to provide an updated portrait of what are the main motivations that push companies to use the EU Ecolabel, the benefits that companies perceive as deriving from it and the barriers that companies perceive as hindering uptake. In order to answer to these research questions, we have used the data collected by the empirical survey on the EU Ecolabel that ran from April to July 2014. Evidence emerging from the survey shows that companies deem that the EU Ecolabel added-value lies in it being a useful “showcase” tool of their eco-innovation efforts, potentially able to close the information gap with the market (made of consumers above all, but also retailers and public procurers) about their products and services’ environmental performance. However, there is evidence throughout the study that, although the EU Ecolabel brings some market rewards, these are fewer than those expected by companies when they first decide to apply for the EU Ecolabel. This is linked to the lack of awareness of the EU Ecolabel by consumers and to the insufficient and inadequate promotion and support granted by public institutions. View Full-Text
Keywords: EU Ecolabel; Ecolabels; ecoinnovation; drivers; barriers; benefits; survey; European businesses EU Ecolabel; Ecolabels; ecoinnovation; drivers; barriers; benefits; survey; European businesses
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Iraldo, F.; Barberio, M. Drivers, Barriers and Benefits of the EU Ecolabel in European Companies’ Perception. Sustainability 2017, 9, 751.

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