Next Article in Journal
Because My Friends Insist or Because It Makes Sense? Adolescents’ Motivation towards the Environment
Previous Article in Journal
Establishment of the Sustainable Ecosystem for the Regional Shipping Industry Based on System Dynamics
Article Menu
Issue 5 (May) cover image

Export Article

Open AccessArticle
Sustainability 2017, 9(5), 751; doi:10.3390/su9050751

Drivers, Barriers and Benefits of the EU Ecolabel in European Companies’ Perception

1,2,†,* and 1,2,†,*
IEFE–Institute for Environment and Energy Economics, Bocconi University, 20136 Milan, Italy
Sant’Anna School of Advanced Studies—Institute of Management, 56127 Pisa, Italy
These authors contributed equally to this work.
Authors to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 25 December 2016 / Revised: 7 April 2017 / Accepted: 27 April 2017 / Published: 4 May 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
View Full-Text   |   Download PDF [708 KB, uploaded 4 May 2017]   |  


To date, only a few studies have investigated the attitude of companies towards the EU Ecolabel. This article intends to provide an updated portrait of what are the main motivations that push companies to use the EU Ecolabel, the benefits that companies perceive as deriving from it and the barriers that companies perceive as hindering uptake. In order to answer to these research questions, we have used the data collected by the empirical survey on the EU Ecolabel that ran from April to July 2014. Evidence emerging from the survey shows that companies deem that the EU Ecolabel added-value lies in it being a useful “showcase” tool of their eco-innovation efforts, potentially able to close the information gap with the market (made of consumers above all, but also retailers and public procurers) about their products and services’ environmental performance. However, there is evidence throughout the study that, although the EU Ecolabel brings some market rewards, these are fewer than those expected by companies when they first decide to apply for the EU Ecolabel. This is linked to the lack of awareness of the EU Ecolabel by consumers and to the insufficient and inadequate promotion and support granted by public institutions. View Full-Text
Keywords: EU Ecolabel; Ecolabels; ecoinnovation; drivers; barriers; benefits; survey; European businesses EU Ecolabel; Ecolabels; ecoinnovation; drivers; barriers; benefits; survey; European businesses

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Iraldo, F.; Barberio, M. Drivers, Barriers and Benefits of the EU Ecolabel in European Companies’ Perception. Sustainability 2017, 9, 751.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics



[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top