Next Article in Journal
Long-Term Sustainability from the Perspective of Cullet Recycling in the Container Glass Industry: Evidence from Italy
Previous Article in Journal
Detecting Historical Vegetation Changes in the Dunhuang Oasis Protected Area Using Landsat Images
Article Menu

Export Article

Open AccessArticle
Sustainability 2017, 9(10), 1779; doi:10.3390/su9101779

Empirical Study on Sustainable Opportunities Recognition. A Polyvinyl Chloride (PVC) Joinery Industry Analysis Using Augmented Sustainable Development Process Model

1
Department of Management, The Bucharest University of Economic Studies, Bucharest 010374, Romania
2
Department of Marketing, The Bucharest University of Economic Studies, Bucharest 010374, Romania
3
Department of Management, Babeş-Bolyai University, Cluj-Napoca 400591, Romania
*
Author to whom correspondence should be addressed.
Received: 22 August 2017 / Revised: 21 September 2017 / Accepted: 26 September 2017 / Published: 30 September 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
View Full-Text   |   Download PDF [1886 KB, uploaded 12 October 2017]   |  

Abstract

This paper analyzes factors influencing recognition of sustainable opportunities by using an augmented sustainability process model. The conceptual model used two main factors, Knowledge and Motivation, and one moderating variable, Social embeddedness. We investigated entrepreneurs from PVC joinery industry and concluded that while market orientation and sustainable entrepreneurial orientation definitely and positively influence sustainable opportunity recognition, others variables like knowledge of the natural/communal environment, awareness of sustainable development or focus on success have less support. Among all variables analyzed, perception of the threat of the natural/communal environment and altruism toward others have the poorest impact on opportunity recognition. Finally, we concluded that social embeddedness has a moderating effect on sustainable opportunity recognition, even though the results were mixed. View Full-Text
Keywords: opportunity recognition; sustainable opportunity; sustainable entrepreneurship; augmented sustainable development process model opportunity recognition; sustainable opportunity; sustainable entrepreneurship; augmented sustainable development process model
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Ceptureanu, E.-G.; Ceptureanu, S.-I.; Orzan, M.C.; Bordean, O.N.; Radulescu, V. Empirical Study on Sustainable Opportunities Recognition. A Polyvinyl Chloride (PVC) Joinery Industry Analysis Using Augmented Sustainable Development Process Model. Sustainability 2017, 9, 1779.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top