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Sustainability 2017, 9(10), 1690; doi:10.3390/su9101690

Towards Smarter Urban Mobility: Willingness to Pay for an Advanced Traveller Information System in Lyon

1
Sorbonne Universités, Université de Technologie de Compiègne, EA 7284 AVENUES, Compiègne 60203, France
2
Politecnico di Torino, Interuniversity Department of Regional and Urban Studies and Planning, Torino 10125, Italy
*
Author to whom correspondence should be addressed.
Received: 4 August 2017 / Revised: 17 September 2017 / Accepted: 18 September 2017 / Published: 22 September 2017
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Abstract

Advanced traveller information systems (ATIS) are meant to assist people in their daily travel decisions as well as to prompt a shift from cars to alternative and more environmentally-friendly transport strategies. Not many comprehensive studies have been undertaken so far in order to assess the willingness to pay (WTP) for ATIS, despite a development of these tools during the last two decades. This paper aims at analysing the WTP for Optymod’Lyon, a smartphone application which plans your journey travels using real-time information about all available transport modes. To this end, a quali-quantitative approach was adopted, administering a questionnaire to participants and organising focus groups before and after the test of the application. A sample of 42 people living in the metropolitan area of Lyon was involved. Results showed four clusters of participants: idealists, pragmatics, the ambiguous and opportunists. A strong majority of idealists and pragmatics were unwilling to pay, mainly for economic reasons and the availability on the market of free information. They record a lower share of trips to work and a higher share for leisure, shopping and study purposes. Those willing to pay (of which 37.8% were opportunists) report a low monthly charge level (0.2–3 €/month) and are mainly highly-educated car users, travelling for work. View Full-Text
Keywords: advanced traveller information systems; real-time information; travel behaviour; willingness to pay; sustainability advanced traveller information systems; real-time information; travel behaviour; willingness to pay; sustainability
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MDPI and ACS Style

Pronello, C.; Duboz, A.; Rappazzo, V. Towards Smarter Urban Mobility: Willingness to Pay for an Advanced Traveller Information System in Lyon. Sustainability 2017, 9, 1690.

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