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Sustainability 2016, 8(3), 272; doi:10.3390/su8030272

The Effects of National Cultural Traits on BOP Consumer Behavior

1
Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 32023, Taiwan
2
Department of Industrial Engineering, Universitas Pelita Harapan, Lippo Karawaci, Tangerang, Banten 15811, Indonesia
3
School of Industrial Engineering and Engineering Management, Mapúa Institute of Technology, Manila 1002, Philippines
These authors contributed equally to this work.
*
Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Received: 25 November 2015 / Revised: 15 February 2016 / Accepted: 7 March 2016 / Published: 16 March 2016
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
View Full-Text   |   Download PDF [1089 KB, uploaded 16 March 2016]   |  

Abstract

Scholars who aim to solve problems with poverty and a lack of resources often focus on bottom of pyramid (BOP) consumer groups. They propose that the traditional TOP (top of pyramid) business strategies are not suitable for BOP populations, and that it is crucial to determine and satisfy BOP consumption demands. The purpose of this study is to find out which factors influence BOP consumption, and to explore BOP integrated products. The concepts of “national cultural traits” and sustainable product design are also used. The findings will help enterprises learn how to make profits in BOP markets (addressing economic goals), while helping the poor get out of poverty (addressing social goals). Two different areas concerning BOP consumers are used to illustrate the results. View Full-Text
Keywords: bottom of pyramid; national cultural traits; factor analysis bottom of pyramid; national cultural traits; factor analysis
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Kuo, T.C.; Hanafi, J.; Sun, W.C.; Robielos, R.A.C. The Effects of National Cultural Traits on BOP Consumer Behavior. Sustainability 2016, 8, 272.

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