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Sustainability 2016, 8(12), 1221; doi:10.3390/su8121221

Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?

School of Sport and Exercise Science, University of Kent, Chatham ME4 4AG, UK
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Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Received: 26 September 2016 / Revised: 5 November 2016 / Accepted: 17 November 2016 / Published: 24 November 2016
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

The hosting of the London 2012 Olympic Games was seen as an opportunity to harness the enthusiasm of the 70,000 volunteers involved and to provide a post-event volunteer legacy. A total of 77 individuals who had acted as volunteers in London 2012 were contacted approximately four years after the Games and agreed to complete a web-based open-ended survey. The participants were asked to indicate their level of current volunteering engagement and whether volunteering at the Games had an impact on their current volunteering levels. The study found that the London Olympics were the first volunteer experience for most of the volunteers who completed the survey, with the main motivation to volunteer being anything related to the Olympic Games. Just over half of the respondents are currently volunteering. Lack of time is shown to be the main barrier towards further volunteering commitment. Only half of respondents had been contacted by a volunteering scheme after London 2012. The implications of the findings for a potential volunteering legacy are then explored. View Full-Text
Keywords: legacy; volunteering; sustainability of volunteer efforts; Olympic Games legacy; volunteering; sustainability of volunteer efforts; Olympic Games
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Koutrou, N.; Pappous, A.S.; Johnson, A. Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement? Sustainability 2016, 8, 1221.

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