Next Article in Journal
Spatial-Temporal Changes of Soil Organic Carbon Content in Wafangdian, China
Next Article in Special Issue
Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students
Previous Article in Journal
Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?
Previous Article in Special Issue
Does Technology Transfer Help Small and Medium Companies? Empirical Evidence from Korea
Article Menu

Export Article

Open AccessArticle
Sustainability 2016, 8(11), 1158; doi:10.3390/su8111158

A Systematic Approach to Identify Promising New Items for Small to Medium Enterprises: A Case Study

School of Business, Kwangwoon University, 26 Kwangwoon-gil (447-1, Wolgye-dong), Nowon-Gu, Seoul 139-701, Korea
*
Authors to whom correspondence should be addressed.
Academic Editors: JinHyo Joseph Yun and Marc A. Rosen
Received: 27 August 2016 / Revised: 25 October 2016 / Accepted: 3 November 2016 / Published: 10 November 2016
View Full-Text   |   Download PDF [3134 KB, uploaded 10 November 2016]   |  

Abstract

Despite the growing importance of identifying new business items for small and medium enterprises (SMEs), most previous studies focus on conglomerates. The paucity of empirical studies has also led to limited real-life applications. Hence, this study proposes a systematic approach to find new business items (NBIs) that help the prospective SMEs develop, evaluate, and select viable business items to survive the competitive environment. The proposed approach comprises two stages: (1) the classification of diversification of SMEs; and (2) the searching and screening of business items. In the first stage, SMEs are allocated to five groups, based on their internal technological competency and external market conditions. In the second stage, based on the types of SMEs identified in the first stage, a set of alternative business items is derived by combining the results of portfolio analysis and benchmarking analysis. After deriving new business items, a market and technology-driven matrix analysis is utilized to screen suitable business items, and the Bruce Merrifield-Ohe (BMO) method is used to categorize and identify prospective items based on market attractiveness and internal capability. To illustrate the applicability of the proposed approach, a case study is presented. View Full-Text
Keywords: identification of promising ideas; SMEs; benchmarking analysis; Bruce Merrifield-Ohe (BMO) identification of promising ideas; SMEs; benchmarking analysis; Bruce Merrifield-Ohe (BMO)
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Jeong, S.; Han, J.; Kim, J. A Systematic Approach to Identify Promising New Items for Small to Medium Enterprises: A Case Study. Sustainability 2016, 8, 1158.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top