Next Article in Journal
Application of a Decision Support Tool in Three Renovation Projects
Previous Article in Journal
Soil Degradation: Will Humankind Ever Learn?
Article Menu

Export Article

Open AccessArticle
Sustainability 2015, 7(9), 12502-12520; doi:10.3390/su70912502

The Customer Citizenship Behaviors of Food Blog Users

1
Department of Tourism Management, National Kaohsiung University of Applied Sciences, Kaohsiung 807, Taiwan
2
Department of Tourism Affairs, Tzu Hui Institute of Technology, Pingtung 926, Taiwan
3
Department of Leisure, Recreation and Tourism Management, Tzu Hui Institute of Technology, Pingtung 926, Taiwan
*
Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Received: 13 June 2015 / Revised: 5 August 2015 / Accepted: 8 September 2015 / Published: 11 September 2015
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
View Full-Text   |   Download PDF [729 KB, uploaded 21 September 2015]   |  

Abstract

Compared with previous studies that have focused on customers’ behavioral intentions or the factors that influence purchase behaviors on blogs or discussion boards, in this study, we examine the factors of independent food blogs or discussion boards that influence users’ customer citizenship behaviors. Six food blogs were selected based on the flow rate and food diaries. 323 Subjects were chosen from the blog user population and then interviewed to develop the data needed for this study. The results indicate that psychological needs, customer satisfaction, and customer-company identification positively affect customer citizenship behaviors. High satisfaction of customer-orientation is a critical management strategy on food blogs. This study adapts physically existing organizational behavior theory through appropriate inference and modification for virtual community. Unlike past studies that focused on customer purchase intention, this study emphasizes customer value and social media of the virtual community. View Full-Text
Keywords: food blogs; psychological needs; customer satisfaction; customer-company identification; customer citizenship behaviors food blogs; psychological needs; customer satisfaction; customer-company identification; customer citizenship behaviors
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Chen, K.-H.; Hsieh, K.-J.; Chang, F.-H.; Chen, N.-C. The Customer Citizenship Behaviors of Food Blog Users. Sustainability 2015, 7, 12502-12520.

Show more citation formats Show less citations formats

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top