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Sustainability 2015, 7(8), 10994-11009; doi:10.3390/su70810994

Does Environmental Sustainability Play a Role in the Adoption of Smart Card Technology at Universities in Taiwan: An Integration of TAM and TRA

1
Department of Marketing, Feng Chia University, Taichung 40724, Taiwan
2
Division of Computer Science, The University of Aizu, Aizu-Wakamatsu, Fukushima-ken 965-8580, Japan
*
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 4 March 2015 / Revised: 17 July 2015 / Accepted: 6 August 2015 / Published: 12 August 2015
(This article belongs to the Special Issue Ubiquitous Green IT System for Sustainable Computing)
View Full-Text   |   Download PDF [793 KB, uploaded 12 August 2015]   |  

Abstract

Smart cards are able to store and protect relatively large amounts of data. When applied in universities, they can act as multi-purpose, multi-function and smart ID cards. This would avoid the waste of resources and maintain environmental sustainability. This study proposes a model that integrates Technology Acceptance Model and Theory of Reasoned Action into a framework incorporating the notion of environmental concern in order to explore the factors that affect students’ behavioral intention to use University Smart Cards. This study employs a quantitative method for primary data collection via a structured questionnaire for university students. The findings indicated that the perceived usefulness and subjective norm of university smart card systems have the most significant predictive power on potential users’ attitudes and intentions of adopting the card. View Full-Text
Keywords: technology acceptance model (TAM); theory of reasoned action (TRA); environmental concern; university smart card technology acceptance model (TAM); theory of reasoned action (TRA); environmental concern; university smart card
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Ho, C.-W.; Wang, Y.-B.; Yen, N.Y. Does Environmental Sustainability Play a Role in the Adoption of Smart Card Technology at Universities in Taiwan: An Integration of TAM and TRA. Sustainability 2015, 7, 10994-11009.

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