Next Article in Journal
Wind Technology: A Framework for the Evaluation of Innovations’ Impacts on the Diffusion Potential
Next Article in Special Issue
Comparison of the Farming System and Carbon Sequestration between Conventional and Organic Rice Production in West Java, Indonesia
Previous Article in Journal
Construction of an Environmentally Sustainable Development on a Modified Coastal Sand Mined and Landfill Site—Part 2. Re-Establishing the Natural Ecosystems on the Reconstructed Beach Dunes
Previous Article in Special Issue
Renewable Energy Use in Smallholder Farming Systems: A Case Study in Tafresh Township of Iran
Sustainability 2010, 2(3), 742-756; doi:10.3390/su2030742
Article

Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors

1,* , 1
, 2
 and 1
1 C.S. Mott Group for Sustainable Food Systems, Department of Community, Agriculture, Recreation and Resource Studies, Michigan State University, 131 Natural Resources Building, East Lansing, MI 48824, USA 2 Department of Agricultural, Food, and Resource Economics, Michigan State University, 202 Agriculture Hall, East Lansing MI 48824, USA
* Author to whom correspondence should be addressed.
Received: 9 February 2010 / Revised: 4 March 2010 / Accepted: 10 March 2010 / Published: 12 March 2010
(This article belongs to the Special Issue Renewable Agriculture)
Download PDF [301 KB, uploaded 24 February 2015]

Abstract

Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii) distribution at farmers markets, can directly enhance food system sustainability by improving farm profitability and long-term viability, as well as contributing to an array of ancillary benefits. We present results of a representative Michigan telephone survey, which measured consumers’ perceptions and behaviors around local foods and farmers markets. We discuss the implications of our findings on greater farm profitability. We conclude with suggestions for future research to enhance the contributions of locally grown foods and farmers markets to overall food system sustainability.
Keywords: Michigan; Probit analysis; marketing strategies Michigan; Probit analysis; marketing strategies
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Share & Cite This Article

Export to BibTeX |
EndNote


MDPI and ACS Style

Conner, D.; Colasanti, K.; Ross, R.B.; Smalley, S.B. Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors. Sustainability 2010, 2, 742-756.

View more citation formats

Article Metrics

Comments

Citing Articles

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert