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Sustainability 2010, 2(3), 742-756; doi:10.3390/su2030742
Article

Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors

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Received: 9 February 2010; in revised form: 4 March 2010 / Accepted: 10 March 2010 / Published: 12 March 2010
(This article belongs to the Special Issue Renewable Agriculture)
Download PDF [301 KB, uploaded 12 March 2010]
Abstract: Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii) distribution at farmers markets, can directly enhance food system sustainability by improving farm profitability and long-term viability, as well as contributing to an array of ancillary benefits. We present results of a representative Michigan telephone survey, which measured consumers’ perceptions and behaviors around local foods and farmers markets. We discuss the implications of our findings on greater farm profitability. We conclude with suggestions for future research to enhance the contributions of locally grown foods and farmers markets to overall food system sustainability.
Keywords: Michigan; Probit analysis; marketing strategies Michigan; Probit analysis; marketing strategies
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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MDPI and ACS Style

Conner, D.; Colasanti, K.; Ross, R.B.; Smalley, S.B. Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors. Sustainability 2010, 2, 742-756.

AMA Style

Conner D, Colasanti K, Ross RB, Smalley SB. Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors. Sustainability. 2010; 2(3):742-756.

Chicago/Turabian Style

Conner, David; Colasanti, Kathryn; Ross, R. Brent; Smalley, Susan B. 2010. "Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors." Sustainability 2, no. 3: 742-756.


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