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Sustainability 2018, 10(1), 87; doi:10.3390/su10010087

Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

1
Department of Hospitality Management , Kansas State University, KS 66506, USA
2
School of Tourism, Hanyang University, Seoul 04763, Republic of Korea
3
The School of Hospitality Business, Michigan State University, MI 48824, USA
*
Author to whom correspondence should be addressed.
Received: 4 December 2017 / Revised: 25 December 2017 / Accepted: 28 December 2017 / Published: 31 December 2017
(This article belongs to the Special Issue Challenges and Opportunities for Sustainable Tourism)
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Abstract

When tourists chose destinations, they usually select locations that satisfy the subjective criteria of their requirements. The purpose of this study was to delineate those criteria by analyzing the interrelationships among destination personality, image, and intent to recommend while examining the effects of gender, age, cultural background, and prior tourist experience. The data were collected from a major tourism destination in South Korea. A total of 316 usable surveys were analyzed using structural analysis. The results show that three of the four factors for destination personality significantly affected destination image. In turn, destination image influenced intent to recommend. Subsequent tests for metric invariances showed differences in the moderating role of cultural background, gender, age, and prior experience. View Full-Text
Keywords: destination; personality; image; intent to recommend; Gangnam; age; culture; district area destination; personality; image; intent to recommend; Gangnam; age; culture; district area
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Kim, W.; Malek, K.; Kim, N.; Kim, S.“. Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences. Sustainability 2018, 10, 87.

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