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Int. J. Environ. Res. Public Health 2009, 6(12), 2980-2991; doi:10.3390/ijerph6122980
Article

“This Is Public Health: Recycling Counts!” Description of a Pilot Health Communications Campaign

1
,
2
,
1
,
3
 and
2,*
1 Department of Exercise Science, University of South Carolina, 921 Assembly Street, Columbia, South Carolina, 29208, USA 2 Department of Health Promotion, Education, and Behavior, University of South Carolina, 800 Sumter Street, Columbia, South Carolina, 29208, USA 3 South Carolina Department of Health and Environmental Control, 2600 Bull Street, Columbia, South Carolina, 29201, USA
* Author to whom correspondence should be addressed.
Received: 29 September 2009 / Accepted: 25 November 2009 / Published: 30 November 2009
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Abstract

This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people’s awareness and knowledge about recycling and the link between a healthy environment and the public’s health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p < 0.05). The majority of participants “agreed” or “strongly agreed” that as a result of campaign messages they had greater awareness about recycling (88.4%) and their recycling efforts increased (61.6%).
Keywords: recycling; environment; health communication; public health recycling; environment; health communication; public health
This is an open access article distributed under the Creative Commons Attribution License (CC BY 3.0).
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Chase, N.L.; Dominick, G.M.; Trepal, A.; Bailey, L.S.; Friedman, D.B. “This Is Public Health: Recycling Counts!” Description of a Pilot Health Communications Campaign. Int. J. Environ. Res. Public Health 2009, 6, 2980-2991.

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