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Int. J. Environ. Res. Public Health 2016, 13(2), 203; doi:10.3390/ijerph13020203

The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States

1
College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA
2
Roswell Park Cancer Institute, Elm and Carlton Streets|Buffalo, NY 14263, USA
3
Department of Psychiatry and Behavioral Sciences, Medical University of South Carolina, 67 President Street, MSC 861, Charleston, SC 29425, USA
4
Department of Psychology, University of Nebraska–Lincoln, 312 N 14th Street, Alexander West, Lincoln, NE 68588, USA
5
College of Business Administration, University of Nebraska–Lincoln, 312 N 14th Street, Alexander West, Lincoln, NE 68588, USA
6
The Cancer Council Victoria, 615 St Kilda Road, Melbourne VIC 3094, Australia
*
Author to whom correspondence should be addressed.
Academic Editors: Coral Gartner and Britta Wigginton
Received: 25 November 2015 / Accepted: 2 February 2016 / Published: 6 February 2016
(This article belongs to the Special Issue Tobacco Control 2015)
View Full-Text   |   Download PDF [268 KB, uploaded 6 February 2016]

Abstract

The aim was to assess the association of exposure to point-of-sale (POS) tobacco marketing with quit attempt and quit success in a prospective study of smokers in the United States. Data were collected via telephone-interview on exposure to POS tobacco marketing, sociodemographic and smoking-related variables from 999 smokers in Omaha, Nebraska, in the United States. Exposure to POS tobacco marketing was measured by asking respondents three questions about noticing pack displays, advertisements, and promotions in their respective neighborhoods stores. These three variables were combined into a scale of exposure to POS tobacco marketing. About 68% of the respondents participated in a six-month follow-up phone interview and provided data on quit attempts and smoking cessation. At the six-month follow-up, 39.9% of respondents reported to have made a quit attempt, and 21.8% of those who made a quit attempt succeeded in quitting. Exposure to POS marketing at baseline was not associated with the probability of having made a quit attempt as reported at the six-month follow-up (p = 0.129). However, higher exposure to POS marketing was associated with a lower probability of quit success among smokers who reported to have attempted to quit smoking at six-month follow-up (p = 0.006). Exposure to POS tobacco marketing is associated with lower chances of successfully quitting smoking. Policies that reduce the amount of exposure to POS marketing might result in higher smoking cessation rates. View Full-Text
Keywords: point-of-sale tobacco marketing; quit attempt; smoking cessation point-of-sale tobacco marketing; quit attempt; smoking cessation
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Siahpush, M.; Shaikh, R.A.; Smith, D.; Hyland, A.; Cummings, K.M.; Kessler, A.S.; Dodd, M.D.; Carlson, L.; Meza, J.; Wakefield, M. The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States. Int. J. Environ. Res. Public Health 2016, 13, 203.

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