Mar. Drugs 2007, 5(4), 208-219; doi:10.3390/md504208
Article

Evaluation of Harmful Algal Bloom Outreach Activities

1 NSF NIEHS Oceans and Human Health Center, Rosenstiel School of Marine and Atmospheric Sciences, University of Miami, Miami, FL 33136 USA 2 South Florida Poison Information Center, Department of Pediatrics, Miller School of Medicine, University of Miami, and Jackson Health Systems, Miami, FL 33136 USA 3 Biostatistics, Cincinnati Children’s Hospital Medical Center, Cincinnati, OH 45244 USA 4 Aquatic Toxins Group, Environmental Epidemiology, Florida Department of Health, Tallahassee, FL 32399-1712 USA 5 Mote Marine Laboratory, Sarasota, FL 34236 USA 6 National Center for Environmental Health (NCEH), Centers for Disease Control and Prevention (CDC), Atlanta, GA 30341 USA
* Author to whom correspondence should be addressed.
Received: 30 October 2007; Accepted: 12 December 2007 / Published: 14 December 2007
(This article belongs to the Special Issue Marine Toxins)
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Abstract: With an apparent increase of harmful algal blooms (HABs) worldwide,healthcare providers, public health personnel and coastal managers are struggling toprovide scientifically-based appropriately-targeted HAB outreach and education. Since1998, the Florida Poison Information Center-Miami, with its 24 hour/365 day/year freeAquatic Toxins Hotline (1-888-232-8635) available in several languages, has received over 25,000 HAB-related calls. As part of HAB surveillance, all possible cases of HAB-relatedillness among callers are reported to the Florida Health Department. This pilot studyevaluated an automated call processing menu system that allows callers to access bilingualHAB information, and to speak directly with a trained Poison Information Specialist. Themajority (68%) of callers reported satisfaction with the information, and many provided specific suggestions for improvement. This pilot study, the first known evaluation of use and satisfaction with HAB educational outreach materials, demonstrated that the automated system provided useful HAB-related information for the majority of callers, and decreased the routine informational call workload for the Poison Information Specialists, allowing them to focus on callers needing immediate assistance and their healthcare providers. These results will lead to improvement of this valuable HAB outreach, education and surveillance tool. Formal evaluation is recommended for future HAB outreach and educational materials.
Keywords: Poison Information Centers; Harmful algal bloom (HAB); outreach and education; Florida red tide; ciguatera fish poisoning; blue green algae; cyanobacteria; brevetoxins; ciguatoxins; human health effects; neurotoxic shellfish poisoning (NSP); paralytic shellfish poisoning (PSP); Solutions to Avoid Red Tide (START); Karenia brevis.

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MDPI and ACS Style

Fleming, L.E.; Jerez, E.; Stephan, W.B.B.; Cassedy, A.; Bean, J.A.; Reich, A.; Kirkpatrick, B.; Backer, L.; Nierenberg, K.; Watkins, S.; Hollenbeck, J.; Weisman, R. Evaluation of Harmful Algal Bloom Outreach Activities. Mar. Drugs 2007, 5, 208-219.

AMA Style

Fleming LE, Jerez E, Stephan WBB, Cassedy A, Bean JA, Reich A, Kirkpatrick B, Backer L, Nierenberg K, Watkins S, Hollenbeck J, Weisman R. Evaluation of Harmful Algal Bloom Outreach Activities. Marine Drugs. 2007; 5(4):208-219.

Chicago/Turabian Style

Fleming, Lora E.; Jerez, Eva; Stephan, Wendy Blair B.; Cassedy, Amy; Bean, Judy A.; Reich, Andrew; Kirkpatrick, Barbara; Backer, Lorraine; Nierenberg, Kate; Watkins, Sharon; Hollenbeck, Julie; Weisman, Richard. 2007. "Evaluation of Harmful Algal Bloom Outreach Activities." Mar. Drugs 5, no. 4: 208-219.

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