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Sensors 2013, 13(5), 6334-6354; doi:10.3390/s130506334

A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards

Department of Computing and Numerical Analysis, Albert Einstein Building, Campus de Rabanales, University of Córdoba, Córdoba E-14071, Spain
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Received: 4 March 2013 / Revised: 15 April 2013 / Accepted: 9 May 2013 / Published: 14 May 2013
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Abstract

Because of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to the full management of this kind of businesses. The system is responsible for diffusion, distribution, sourcing, validation, redemption and managing of vouchers, loyalty cards and all kind of mobile coupons using NFC, as well as QR codes. WingBonus can be fully adapted to the requirements of marketing campaigns, voucher providers, shop or retailer infrastructures and mobile devices and purchasing habits. Security of the voucher is granted by the system by synchronizing procedures using secure encriptation algorithms. The WingBonus website and mobile applications can be adapted to any requirement of the system actors.
Keywords: near field communication; mobile phones; vouchers; m-coupons; marketing; loyalty cards near field communication; mobile phones; vouchers; m-coupons; marketing; loyalty cards
This is an open access article distributed under the Creative Commons Attribution License (CC BY 3.0).

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MDPI and ACS Style

Borrego-Jaraba, F.; Garrido, P.C.; García, G.C.; Ruiz, I.L.; Gómez-Nieto, M.Á. A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards. Sensors 2013, 13, 6334-6354.

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