Reprint
Marketing Strategies of the Horticultural Production Chain
Edited by
March 2021
150 pages
- ISBN978-3-0365-0402-5 (Hardback)
- ISBN978-3-0365-0403-2 (PDF)
This book is a reprint of the Special Issue Marketing Strategies of the Horticultural Production Chain that was published in
Biology & Life Sciences
Summary
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
Format
- Hardback
License
© 2022 by the authors; CC BY-NC-ND license
Keywords
marketing; relationship marketing; social-media marketing; new-media marketing; green industry; qualitative; garden center; nursery; landscape; Acer rubrum; Taxodium distichum; Vitex agnus-castus; gain; loss; landscape establishment; tree establishment; food loss; sustainability; food supply chain; food security; loss management; productivity; Keywords: food security; horticulture; tomato; postharvest loss; food loss and waste; private food policy and standards; destination of loss; price consciousness; visual attention; in-store signage; ornamental plants; conjoint analysis; smallholders; farm production diversity; food consumption diversity; seasonal food consumption; Tanzania; ornamental horticulture businesses; nurseries; garden centers; landscape businesses; social media; marketing costs; horticulture; export performance; ARDL bound test cointegration; Ethiopia; food security; postharvest; post-harvest; Pacific; food loss; municipal market; road-side market; Honiara; Guadalcanal; Malaita