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Proceedings 2018, 2(6), 276; https://doi.org/10.3390/proceedings2060276

Identifying Lead Users for User-Centered Design (UCD) in Sports Product Development

School of Engineering, Deakin University, Waurn Ponds, Victoria 3216, Australia
Presented at the 12th Conference of the International Sports Engineering Association, Brisbane, Queensland, Australia, 26–29 March 2018.
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Published: 22 February 2018
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Abstract

There is great benefit for small medium enterprises (SMEs) and startups to utilize lead users in product development. By utilizing lead users companies can make products that are more commercially attractive and better accepted in the market. However, identifying lead users has traditionally been a difficult and expensive task. In the past, lead users have been found through time consuming personal networking, telephone interviews, mail questionnaires and data mining of often large user bases. This paper proposes that identification can be made more efficient by adapting some of these techniques, through taking a digital approach using existing social media communities such as those on Facebook. It is proposed that using social media application programming interfaces (APIs) could allow what used to be reserved for large multinationals, could be made accessible to SMEs and startup companies without extensive resources.
Keywords: lead user; identification; social media; product development; UCD; user-centered design; sports technology; SMEs; API; Facebook lead user; identification; social media; product development; UCD; user-centered design; sports technology; SMEs; API; Facebook
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Leen, R.; Usma, C.; Antlej, K.; Collins, P.K. Identifying Lead Users for User-Centered Design (UCD) in Sports Product Development. Proceedings 2018, 2, 276.

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