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Proceedings 2017, 1(7), 687; doi:10.3390/proceedings1070687

Consumer Based Market Intelligence: Behavioral Foundations of An Energy Control Platform—End User Profile for Behavioral Change

UCP—Católica Lisbon School of Business and Economics
Presented at the Sustainable Places 2017 conference (SP2017), Middlesbrough, UK, 28–30 June 2017.
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Published: 7 November 2017
(This article belongs to the Proceedings of the Sustainable Places 2017 (SP2017) Conference)
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Abstract

Nowadays ICT platforms allow users to control energy consumption, as well as optimizing their energy efficiency. In these days, this is a powerful tool for any user considering its remote real-time data access feature, thus permitting energy consumption optimization, contributing to reducing energy related problems in “smart cities”. In general, energy-saving behavior is influenced by a large diversity of both behavioral and situational factors. Thus, the end user profile assessment is an essential tool to provide the foundations of the energy related platforms’ requirements and system. To access the critical factors that facilitate user and community engagement in energy-related platforms as well as the effective incentive schemes for consumers, we run a survey (N = 206) to map and typify the platform’s potential final consumer. The use of a scale measurement system has permitted analyzing users’ behavior regarding environment and energy consumption (habits and change flexibility perceptions). We argue that to typify the platform’s potential final consumer provides the fundamental basis for market intelligence, whether in its technical feature regarding the technological and design creation of the platform, as well as its particular feature regarding the implementation.
Keywords: energy-saving behavior; energy consumption; habits; attitudes; electric vehicles; behavioral changes energy-saving behavior; energy consumption; habits; attitudes; electric vehicles; behavioral changes
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Farias, A.R.; Holzner, L. Consumer Based Market Intelligence: Behavioral Foundations of An Energy Control Platform—End User Profile for Behavioral Change. Proceedings 2017, 1, 687.

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