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Philosophies 2016, 1(2), 141-152; doi:10.3390/philosophies1020141

Marshall McLuhan: The Possibility of Re-Reading His Notion of Medium

1
Department of Communication, Universidad de La Sabana, Campus del Puente del Común, Km. 7, Autopista Norte de Bogotá, 250001 Chía, Colombia
2
Department of Communication, Universitat Pompeu Fabra, Roc Boronat 138, 08002 Barcelona, Spain
*
Author to whom correspondence should be addressed.
Academic Editor: Robert K. Logan
Received: 19 May 2016 / Revised: 8 July 2016 / Accepted: 4 August 2016 / Published: 12 August 2016
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Abstract

After describing the origins of media ecology and the role of Marshall McLuhan in that theoretical constitution process, this article addresses McLuhan’s perspective on technology and media. In this context, the article warns that the impossibility of reading McLuhan stems from segregating technique and culture. This is impossible because there is a need to think about the extension of his idea of medium. The article proposes a conversation between McLuhan’s contributions and the works of thinkers like Don Ihde and Martin Heidegger, and ends with a final discussion on the meaning of concept of medium. View Full-Text
Keywords: McLuhan; media ecology; media; medium; technology; theory McLuhan; media ecology; media; medium; technology; theory
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Roncallo-Dow, S.; Scolari, C.A. Marshall McLuhan: The Possibility of Re-Reading His Notion of Medium. Philosophies 2016, 1, 141-152.

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