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Beverages 2017, 3(1), 3; doi:10.3390/beverages3010003

Is Binge Drinking Prevalent in Greece after the Emergence of the Economic Crisis? Assessment of This Idea Using the Theory of Planned Behavior

1
Department of Agriculture Crop Production and Rural Development, University of Thessaly, 38446 Volos, Greece
2
Department of Planning and Regional Development, University of Thessaly, 38322 Volos, Greece
*
Author to whom correspondence should be addressed.
Academic Editor: Miranda Mirosa
Received: 30 September 2016 / Revised: 20 December 2016 / Accepted: 22 December 2016 / Published: 5 January 2017
(This article belongs to the Special Issue Consumer behavior and beverage choice)
View Full-Text   |   Download PDF [296 KB, uploaded 5 January 2017]   |  

Abstract

This paper aims to evaluate the impact of the ongoing economic crisis in Greece on alcohol consumption and binge drinking. For this reason, the Theory of Planned Behavior is being applied by using a sample of nearly 900 questionnaires. The questionnaire consists of parts trying to identify the attitude of the interviewees towards alcohol, their subjective norms of social environment, and the perceived behavioral control. This research has been implemented on a national level. The most important finding is the considerable difference in alcohol consumption compared with other countries faced similar negative economic situations. Drinking is considered as a source of pleasure and socializing. The participants’ perception is that family environment and friends are not considering drinking as a non-desirable way of entertainment. As one of the major results of the survey, drinking was found to not be driven by a necessity to overcome problems related to it, which is the main difference with previous studies in others countries, like Argentina, Russia, USA, etc. View Full-Text
Keywords: alcohol; binge drinking; economic crisis; Theory of Planned Behavior alcohol; binge drinking; economic crisis; Theory of Planned Behavior
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Vlontzos, G.; Duquenne, M.N.; Niavis, S. Is Binge Drinking Prevalent in Greece after the Emergence of the Economic Crisis? Assessment of This Idea Using the Theory of Planned Behavior. Beverages 2017, 3, 3.

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