Next Article in Journal
“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation
Previous Article in Journal
Optimization of Ultrasonic-Assisted Extraction of Major Phenolic Compounds from Olive Leaves (Olea europaea L.) Using Response Surface Methodology
Article Menu

Export Article

Open AccessArticle
Foods 2018, 7(9), 150; https://doi.org/10.3390/foods7090150

Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market

1
School of Business and Economics, UiT The Arctic University of Norway, Breivangviegn 23, 9010 Tromsø, Norway
2
Coats Bangladesh Limited, Sagorika Road, Chittagong 4219, Bangladesh
3
Department of Business Administration, International Islamic University of Chittagong (IIUC), Chittagong 4318, Bangladesh
*
Author to whom correspondence should be addressed.
Received: 10 August 2018 / Revised: 5 September 2018 / Accepted: 6 September 2018 / Published: 7 September 2018
(This article belongs to the Section Dairy)
Full-Text   |   PDF [658 KB, uploaded 7 September 2018]   |  

Abstract

This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 households who purchase liquid milk (LM) in the cities of Dhaka and Chittagong in Bangladesh. A structured questionnaire is used to interview these participants to obtain data which are analysed employing descriptive statistics, Confirmatory Factor Analysis, and Structural Equation Modelling. The results of the analyses corroborate that consumers’ health consciousness has a positive impact on perceived knowledge, belief, and attitude, but not on purchase intent. In addition, belief affects both the attitude and PI positively. Although consumers’ perceived knowledge is too low to constitute their attitude towards LM, it has a positive, significant impact on the PI. The results also reveal that more than a third of the respondents consume LM several times per month, followed by more than a quarter of the sampled respondents who consume LM several times per week, and these consumption patterns have a positive and significant influence on the PI. Moreover, the monthly income of the family, age, and labelling preference are significantly correlated with PI. View Full-Text
Keywords: health consciousness; knowledge; belief; liquid milk; purchase intent; emerging market; Bangladesh health consciousness; knowledge; belief; liquid milk; purchase intent; emerging market; Bangladesh
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Hoque, M.Z.; Alam, M.N.; Nahid, K.A. Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market. Foods 2018, 7, 150.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Foods EISSN 2304-8158 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top