Int. J. Financial Stud. 2013, 1(4), 119-136; doi:10.3390/ijfs1040119

Organizational Mission and Revenue Diversification among Non-profit Sports Clubs

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Received: 2 October 2013; in revised form: 31 October 2013 / Accepted: 4 November 2013 / Published: 8 November 2013
(This article belongs to the Special Issue Sports Finance)
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract: The beneficial effects of diversified income portfolios are well documented in previous research on non-profit organizations. This study examines how different types of organizational missions affect the level of revenue diversification of organizations in one industry, a question that was neglected in previous research. Based on contingency theory, it is assumed that different missions are associated with different funding sources. Since missions can be complementary or conflicting, specific attention needs to be paid to the combination of missions. The sport sector is chosen as an empirical setting because non-profit sports clubs can have various missions while their overall purpose is promoting sport. Panel data from a nationwide survey of non-profit sports clubs in Germany are used for the analysis. The regression results show that revenue diversification is significantly determined by organizational mission. Historically, typical mission statements like promoting elite sport, tradition, conviviality, non-sport programs, and youth sport have a positive effect on revenue diversification, while clubs with a commercial orientation and a focus on leisure and health sport have more concentrated revenues. The findings have implications for club management in the sense that some missions are associated with higher financial risk and that the combination of missions should be chosen carefully.
Keywords: revenue diversification; income portfolio; organizational mission; contingency theory; non-profit organization; sports club
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MDPI and ACS Style

Wicker, P.; Feiler, S.; Breuer, C. Organizational Mission and Revenue Diversification among Non-profit Sports Clubs. Int. J. Financial Stud. 2013, 1, 119-136.

AMA Style

Wicker P, Feiler S, Breuer C. Organizational Mission and Revenue Diversification among Non-profit Sports Clubs. International Journal of Financial Studies. 2013; 1(4):119-136.

Chicago/Turabian Style

Wicker, Pamela; Feiler, Svenja; Breuer, Christoph. 2013. "Organizational Mission and Revenue Diversification among Non-profit Sports Clubs." Int. J. Financial Stud. 1, no. 4: 119-136.

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