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Religions 2016, 7(11), 133; doi:10.3390/rel7110133

Unpacking Donor Retention: Individual Monetary Giving to U.S.-Based Christian Faith-Related, International Nongovernmental Organizations

School of Public Service, DePaul University, Chicago, IL 60604, USA
Academic Editor: Robert Wineburg
Received: 14 July 2016 / Revised: 19 October 2016 / Accepted: 31 October 2016 / Published: 8 November 2016
(This article belongs to the Special Issue Religion, Welfare and Social Service Provision: Common Ground)
View Full-Text   |   Download PDF [388 KB, uploaded 8 November 2016]   |  

Abstract

This article examines an important but relatively overlooked aspect in the field of international giving in the U.S.—individual monetary donations to Christian faith-related international nongovernmental organizations (INGOs)—and outlines the cognitive process influencing donors who choose to keep up their financial support to Christian faith-related INGOs. The propositions forwarded in this article draw on existing literature on Christian giving to international causes, INGO management, donor retention and finally, the logic of self-perception to highlight how existing donors might evaluate their repeat giving decision. The more existing donors of Christian faith-related INGOs can identify themselves with the INGO’s identity—comprising its beliefs and values, its claims to legitimacy, and performance—the more likely it is for donors to be satisfied and decide to maintain a stable relationship with the specific INGO. View Full-Text
Keywords: donor retention; faith-related organizations; Christian; international NGOs; INGOs donor retention; faith-related organizations; Christian; international NGOs; INGOs
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Ramanath, R. Unpacking Donor Retention: Individual Monetary Giving to U.S.-Based Christian Faith-Related, International Nongovernmental Organizations. Religions 2016, 7, 133.

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