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Adm. Sci. 2016, 6(3), 7; doi:10.3390/admsci6030007

Customer Relationship Management and Recent Developments

Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong 999077, China
Received: 22 June 2016 / Revised: 22 June 2016 / Accepted: 22 June 2016 / Published: 1 July 2016
(This article belongs to the Special Issue Customer Relationship Management and Recent Developments)
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In the past two decades, the notion of “customer relationship management” (CRM) has been widely discussed and researched.[...]
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Siu, N.Y.-M. Customer Relationship Management and Recent Developments. Adm. Sci. 2016, 6, 7.

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