The Dilemma of Incumbents in Sustainability Transitions: A Narrative Approach
AbstractIn the context of the larger sustainability discourse, “sufficiency” is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability. View Full-Text
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Augenstein, K.; Palzkill, A. The Dilemma of Incumbents in Sustainability Transitions: A Narrative Approach. Adm. Sci. 2016, 6, 1.
Augenstein K, Palzkill A. The Dilemma of Incumbents in Sustainability Transitions: A Narrative Approach. Administrative Sciences. 2016; 6(1):1.Chicago/Turabian Style
Augenstein, Karoline; Palzkill, Alexandra. 2016. "The Dilemma of Incumbents in Sustainability Transitions: A Narrative Approach." Adm. Sci. 6, no. 1: 1.
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