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Journal: Adm. Sci., 2021
Volume: 11
Number: 92

Article: How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application
Authors: by Ivo Rodrigues, João M. Lopes, Ana Borges, José Oliveira and Márcio Oliveira
Link: https://www.mdpi.com/2076-3387/11/3/92

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