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Environments 2017, 4(1), 11; doi:10.3390/environments4010011

Model to Evaluate Pro-Environmental Consumer Practices

1
Facultad de Ingeniería Universidad Autónoma de Baja California 1, Mexicali 21280, Mexico
2
Instituto de Ingeniería, Universidad Autónoma de Baja California 2, Mexicali 21280, Mexico
3
Facultad de Ciencias Químicas e Ingeniería, Universidad Autónoma de Baja California 3, Tijuana 22390, Mexico
*
Author to whom correspondence should be addressed.
Academic Editor: Yu-Pin Lin
Received: 30 December 2016 / Revised: 31 January 2017 / Accepted: 1 February 2017 / Published: 6 February 2017
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Abstract

The consumer plays a key role in resource conservation; therefore, it is important to know consumer behavior to identify consumer profiles and to promote pro-environmental practices in society that encourage resource conservation and reductions in waste generation. The purpose of this paper is to implement a fuzzy model to evaluate consumer behavior in relation to three pro-environmental practices that can be implemented at the household level, including reductions in resource consumption (reduce), reuse of resources (reuse), and recycling (recycle). To identify socio-demographic profiles that characterize an environmentally responsible consumer, 2831 surveys were applied on a representative sample of consumers residing in a Mexican city. Fuzzy logic and neural networks were applied using a Sugeno-type subtractive clustering to determine each profile. The model input variables were socioeconomic status, age, education level, monthly income, occupation and the type of organizations with which the consumer is affiliated. The output variables were represented by pro-environmental practices. Results show that the consumer practices are performed independently of each other, with the most frequent pro-environmental consumer practices being reduction and reuse. View Full-Text
Keywords: consumer; pro-environmental practices; fuzzy model; reduction; reuse and recycling consumer; pro-environmental practices; fuzzy model; reduction; reuse and recycling
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MDPI and ACS Style

Aguilar-Salinas, W.; Ojeda-Benitez, S.; Cruz-Sotelo, S.E.; Castro-Rodríguez, J.R. Model to Evaluate Pro-Environmental Consumer Practices. Environments 2017, 4, 11.

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