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Animals 2013, 3(3), 808-829; doi:10.3390/ani3030808
Article

The European Market for Animal-Friendly Products in a Societal Context

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Received: 19 July 2013; in revised form: 8 August 2013 / Accepted: 8 August 2013 / Published: 14 August 2013
(This article belongs to the Special Issue The Future of Farm Animal Welfare)
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Simple Summary: This article takes a future focus on the direction in which social forces develop the market for animal-friendly products in Europe. Although many stakeholders believe that the market is the most viable direction to improve farm animal welfare, economic productivity of the chain remains an issue that on a fundamental level conflicts with the objective to improve animal welfare. The European market for animal-friendly products is still largely fragmented and the differences between European countries are considerable. A more animal-friendly future that is achieved through the market will therefore need substantial policy attention from stakeholders in society.
Abstract: This article takes a future focus on the direction in which social forces develop the market for animal-friendly products in Europe. On the basis of qualitative data gathered in the context of the European EconWelfare project, the differences across eight European countries are studied. The findings suggest that, given international trade barriers that prevent an improvement of animal welfare through legislation, many stakeholders believe that the market is the most viable direction to improve farm animal welfare. Economic productivity of the chain remains, however, an issue that on a fundamental level conflicts with the objective to improve animal welfare. With the help of a deeper conceptual understanding of willingness to pay for animal welfare, the paper finds that the European market for animal-friendly products is still largely fragmented and that the differences between European countries are considerable. A more animal-friendly future that is achieved through the market will therefore need substantial policy attention from stakeholders in society.
Keywords: animal welfare; market; European Union; society; state; civil society animal welfare; market; European Union; society; state; civil society
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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MDPI and ACS Style

Ingenbleek, P.T.M.; Harvey, D.; Ilieski, V.; Immink, V.M.; de Roest, K.; Schmid, O. The European Market for Animal-Friendly Products in a Societal Context. Animals 2013, 3, 808-829.

AMA Style

Ingenbleek PTM, Harvey D, Ilieski V, Immink VM, de Roest K, Schmid O. The European Market for Animal-Friendly Products in a Societal Context. Animals. 2013; 3(3):808-829.

Chicago/Turabian Style

Ingenbleek, Paul T.M.; Harvey, David; Ilieski, Vlatko; Immink, Victor M.; de Roest, Kees; Schmid, Otto. 2013. "The European Market for Animal-Friendly Products in a Societal Context." Animals 3, no. 3: 808-829.

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