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Animals 2013, 3(2), 551-557; doi:10.3390/ani3020551
Communication

Contrasting Attitudes towards Animal Welfare Issues within the Food Chain

* ,
 and
Scuola di Scienze Agrarie, Forestali, Alimentari ed Ambientali, Università degli Studi della Basilicata, Via dell'Ateneo Lucano 10, 85100 Potenza, Italy
* Author to whom correspondence should be addressed.
Received: 7 March 2013 / Revised: 19 May 2013 / Accepted: 28 May 2013 / Published: 10 June 2013
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Simple Summary: Intensive systems have been increasingly considered to be responsible for a dramatic reduction in animal welfare. As a consequence, large segments of animal welfare-sensitive consumers have been identified. On the other hand, price conscious consumers, if accepting higher prices, are more likely to require explicit justification of returns in quality. Therefore, scientifically validated monitoring systems for assessing the welfare of farm animals have been developed in order to provide a certification system, allow the differentiation of animal-based products through constant and reliable signaling systems, and promote animal welfare friendly farming systems.

Abstract

Intensive systems have facilitated the production of animal-based products at relatively low prices. On one hand, these methods have been increasingly considered to be responsible for a dramatic reduction in animal welfare, as indicated by the high prevalence of stereotypies in sows, brittle bones in hens, lameness in broilers and short life span in dairy cattle. As a consequence, large segments of animal welfare-sensitive consumers have been identified. On the other hand, price conscious consumers, if accepting higher prices, are more likely to require explicit justification of returns in quality. Therefore, scientifically validated monitoring systems for assessing the welfare of farm animals have been developed in order to provide a certification system, allow the differentiation of animal-based products through constant and reliable signaling systems, and promote animal welfare friendly farming systems.
Keywords: animal welfare; citizen attitude; consumer behavior; animal-based products animal welfare; citizen attitude; consumer behavior; animal-based products
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Napolitano, F.; Serrapica, M.; Braghieri, A. Contrasting Attitudes towards Animal Welfare Issues within the Food Chain. Animals 2013, 3, 551-557.

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