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Nutrients 2017, 9(6), 628; doi:10.3390/nu9060628

Alcohol Warnings and Moderate Drinking Patterns among Italian University Students: An Exploratory Study

1
Department of Economic and Legal Studies, University of Naples Parthenope, 80133 Naples, Italy
2
Department of Agricultural Sciences, University of Naples Federico II, 80055 Portici (Na), Italy
*
Author to whom correspondence should be addressed.
Received: 19 April 2017 / Revised: 29 May 2017 / Accepted: 13 June 2017 / Published: 17 June 2017
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Abstract

The introduction of health warnings on labels to correct externalities associated with alcohol consumption is heavily debated and has been explored from different perspectives. The current paper aims to analyse the interest and attitudes of Italian university students regarding health warnings on alcoholic beverages and to verify the existence of segments that differ in terms of attitudes towards such warnings. Our results show that young consumers consider health warnings quite important, although the degree of perceived utility differs in relation to the type of warning. Cluster analysis shows the existence of three groups of young consumers with different degrees of attention and perceived utility of warnings on alcoholic beverages, but also in relation to drinking behaviour and awareness of social and health risks related to alcohol consumption. In brief, Italian young adults with moderate consumption behaviour view label warnings positively, while this attitude is weaker among younger adults and those with riskier consumption behaviours. Our findings, albeit limited and based on stated and not revealed data, support the need for appropriate tools to improve the availability of information among young adults on the risks of excessive alcohol consumption and increased awareness of the importance of moderate drinking. View Full-Text
Keywords: alcohol warning; moderate drinking; young adults; factor analysis; cluster analysis alcohol warning; moderate drinking; young adults; factor analysis; cluster analysis
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Annunziata, A.; Vecchio, R.; Mariani, A. Alcohol Warnings and Moderate Drinking Patterns among Italian University Students: An Exploratory Study. Nutrients 2017, 9, 628.

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