Next Article in Journal
Dietary Compound Chrysin Inhibits Retinal Neovascularization with Abnormal Capillaries in db/db Mice
Previous Article in Journal
The Influence of Health Behaviours in Childhood on Attention Deficit and Hyperactivity Disorder in Adolescence
Article Menu

Export Article

Open AccessArticle
Nutrients 2016, 8(12), 787; doi:10.3390/nu8120787

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

1
School of Psychology and Speech Pathology, Curtin University, Kent St, Bentley, WA 6102, Australia
2
Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, VIC 3004, Australia
3
The George Institute for Global Health, University of Sydney, Sydney, NSW 2000, Australia
4
Institute for Physical Activity and Nutrition, School of Exercise and Nutrition Sciences, Deakin University, Geelong, VIC 3220, Australia
5
Cancer Council, Sydney, NSW 2150, Australia
*
Author to whom correspondence should be addressed.
Received: 16 August 2016 / Revised: 15 November 2016 / Accepted: 28 November 2016 / Published: 2 December 2016
View Full-Text   |   Download PDF [2823 KB, uploaded 6 December 2016]   |  

Abstract

Health claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence of this positivity bias is the increased consumption of unhealthy foods. This study investigated whether a positivity bias would occur in unhealthy variations of four products (cookies, corn flakes, pizzas and yoghurts) that featured different health claim conditions (no claim, nutrient claim, general level health claim, and higher level health claim) and FoPL conditions (no FoPL, the Daily Intake Guide (DIG), Multiple Traffic Lights (MTL), and the Health Star Rating (HSR)). Positivity bias was assessed via measures of perceived healthiness, global evaluations (incorporating taste, quality, convenience, etc.) and willingness to buy. On the whole, health claims did not produce a positivity bias, while FoPLs did, with the DIG being the most likely to elicit this bias. The HSR most frequently led to lower ratings of unhealthy foods than the DIG and MTL, suggesting that this FoPL has the lowest risk of creating an inaccurate positivity bias in unhealthy foods. View Full-Text
Keywords: positivity bias; health halo; front-of-pack labelling; daily intake; traffic lights; health star rating; health claims positivity bias; health halo; front-of-pack labelling; daily intake; traffic lights; health star rating; health claims
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Talati, Z.; Pettigrew, S.; Dixon, H.; Neal, B.; Ball, K.; Hughes, C. Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods? Nutrients 2016, 8, 787.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Nutrients EISSN 2072-6643 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top