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Sustainability 2017, 9(9), 1663; doi:10.3390/su9091663

Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

1
Faculty of Economics and Business Administration, San Pablo CEU University, 28003 Madrid, Spain
2
Faculty of Commerce and Tourism, Complutense University of Madrid, 28003 Madrid, Spain
*
Author to whom correspondence should be addressed.
Received: 1 August 2017 / Revised: 1 August 2017 / Accepted: 14 September 2017 / Published: 19 September 2017
(This article belongs to the Special Issue Entrepreneurial Sustainability: New Innovative Knowledge)
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Abstract

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking. View Full-Text
Keywords: corporate reputation; sustainable entrepreneurship; ethical behavior; good governance; PLS-SEM corporate reputation; sustainable entrepreneurship; ethical behavior; good governance; PLS-SEM
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ramos-González, M.M.; Rubio-Andrés, M.; Sastre-Castillo, M.Á. Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior. Sustainability 2017, 9, 1663.

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