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Sustainability 2017, 9(9), 1667; doi:10.3390/su9091667

Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development

1
Department of Business Management, University of Castilla-La Mancha, 16071 Cuenca, Spain
2
Department of Marketing, University of Valencia, 46022 Valencia, Spain
3
Department of Economics and Business, University of Almería, 04120 Almería, Spain
*
Author to whom correspondence should be addressed.
Received: 31 July 2017 / Revised: 12 September 2017 / Accepted: 14 September 2017 / Published: 19 September 2017
(This article belongs to the Special Issue Entrepreneurial Sustainability: New Innovative Knowledge)
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Abstract

This paper proposes sustainable entrepreneurial orientation (SEO) as a multidimensional construct that offers researchers the possibility of empirically testing their theoretical proposals in the sustainable entrepreneurship field. The authors propose an integration of different theories. In accordance with the dynamic capabilities view, SEO is approached under an organizational paradigm of strategic orientations delimited by competitive culture and multiple orientation perspectives. Furthermore, SEO’s nature is conceived at a firm-based entrepreneurship level and is based on an integrated triple bottom line sustainability. This approach is conceptualized using a categorization scheme and defined in accordance with the organizational predisposition perspective. Several research lines are proposed, all based on relational models with SEO as the key concept. View Full-Text
Keywords: sustainable entrepreneurship; strategic orientation; sustainable development; dynamic capabilities; multiple orientation; organizational predisposition sustainable entrepreneurship; strategic orientation; sustainable development; dynamic capabilities; multiple orientation; organizational predisposition
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Criado-Gomis, A.; Cervera-Taulet, A.; Iniesta-Bonillo, M.-A. Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development. Sustainability 2017, 9, 1667.

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