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Sustainability 2017, 9(9), 1593; doi:10.3390/su9091593

Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

1
School of Business, Yonsei University, Seoul 120-749, Korea
2
Department of Technology Entrepreneurship (graduate), Dongguk University, Seoul 100-272, Korea
*
Author to whom correspondence should be addressed.
Received: 20 July 2017 / Revised: 12 August 2017 / Accepted: 1 September 2017 / Published: 8 September 2017
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Abstract

Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors—prior knowledge, alertness, and social media—may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities. View Full-Text
Keywords: social cognitive theory; alertness; prior knowledge; social media; entrepreneurial opportunity social cognitive theory; alertness; prior knowledge; social media; entrepreneurial opportunity
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Park, J.Y.; Sung, C.S.; Im, I. Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role. Sustainability 2017, 9, 1593.

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