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Sustainability 2017, 9(9), 1559; doi:10.3390/su9091559

Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania

1
Department of Economic Sciences, Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 3-5 Manastur Street, 400372 Cluj-Napoca, Romania
2
Department of Environmental and Plant Protection, Faculty of Agriculture, University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca, 3-5 Manastur Street, 400372 Cluj-Napoca, Romania
3
Department of Agribusiness and Rural Development, College of Agricultural Sciences, University of Sulaimani, Kurdistan Regional Government-Iraq, Sulaimani-Bakrajo-Awal 5100, Iraq
*
Author to whom correspondence should be addressed.
Received: 27 July 2017 / Revised: 28 August 2017 / Accepted: 29 August 2017 / Published: 6 September 2017
(This article belongs to the Section Sustainable Agriculture, Food and Wildlife)
View Full-Text   |   Download PDF [279 KB, uploaded 6 September 2017]

Abstract

Organic food consumption has increased during the last years as a consequence of its direct impact on consumer health, life style, and social convenience as well as on the environment and sustainable development. Compared to the European level, the consumption of organic food products is quite low in Romania. This paper investigates the perception and attitudes of the organic food consumers from the North-West Development Region of Romania. Consumers’ perception towards organic food products was measured using 30 items. The data were collected from 568 respondents and analyzed using descriptive and inferential statistics. A factor-cluster approach was used to identify consumer groups. The findings indicated that health concerns, sensory appeal, sustainable consumption and weight concerns are the main reasons for consuming organic food products. Three main groups of organic food consumers were identified: “gourmand”, “environmentally concerned” and “health concerned”. View Full-Text
Keywords: food value chain; organic food products; consumer behavior food value chain; organic food products; consumer behavior
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Oroian, C.F.; Safirescu, C.O.; Harun, R.; Chiciudean, G.O.; Arion, F.H.; Muresan, I.C.; Bordeanu, B.M. Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania. Sustainability 2017, 9, 1559.

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