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Sustainability 2017, 9(9), 1501; doi:10.3390/su9091501

Measuring Tourism Risk Impacts on Destination Image

1
Research Center of Tourism and Hospitality Management, College of Tourism, Huaqiao University, Quanzhou 362021, China
2
Leisure & Recreation Administration Department, Ming Chuan University, 5 De Ming Rd., Gui Shan District, Taoyuan 333, Taiwan
*
Author to whom correspondence should be addressed.
Received: 29 July 2017 / Revised: 17 August 2017 / Accepted: 18 August 2017 / Published: 23 August 2017
(This article belongs to the Section Sustainable Use of the Environment and Resources)
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Abstract

This study develops and tests an integrated model of the moderated mediation of risks (man-made and natural disasters) that explains the associations between the benefits of tourism and the destination image. The study also considers how tourists are influenced by natural disasters and provides empirical evidence to predict the hypothesis models. The results of a study of 635 foreign tourists indicate that the tourism risks of man-made disasters positively influence the tourists’ experienced benefits and feeling experience. Foreign tourists’ risk evaluation may have a positive effect on their benefit and feeling experience and, thus, may link to the destination image. Somewhat as expected, the moderating effect of tourist benefit is found to strengthen the relationship between feeling experience and the destination image. Alternatively, foreign tourists’ feeling experiences foster a positive link between tourism risk and destination image. The implications of the moderated mediation results are discussed. View Full-Text
Keywords: man-made; natural disaster; tourism risk; tourist benefit; destination image; 1. Introduction man-made; natural disaster; tourism risk; tourist benefit; destination image; 1. Introduction
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ruan, W.-Q.; Li, Y.-Q.; Liu, C.-H.S. Measuring Tourism Risk Impacts on Destination Image. Sustainability 2017, 9, 1501.

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