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Sustainability 2017, 9(7), 1186; doi:10.3390/su9071186

Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation

1
College of Business Administration, Chonnam National University, 77 Yongbong-Ro, Buk-Gu, Kwang-Ju 61186, Korea
2
Henan University of Animal Husbandry and Economy, No. 2, Yingcai Street, Huiji District, Zhengzhou 450044, China
*
Author to whom correspondence should be addressed.
Received: 4 June 2017 / Revised: 3 July 2017 / Accepted: 4 July 2017 / Published: 6 July 2017
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
View Full-Text   |   Download PDF [533 KB, uploaded 6 July 2017]   |  

Abstract

Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction. An empirical analysis using 247 field survey responses reveals that relative advantage, compatibility, and observability innovation attributes significantly affect tourists’ attitudes positively toward QR code payment services, which results in their use of the technology while traveling. However, image—the subjective norm in innovation diffusion—has no effect on such use. Furthermore, the study confirms that the use of the QR code payment technology in tourism influences an individual’s transaction satisfaction and travel satisfaction, suggesting that this technology can be used to advance the tourism industry. Theoretical and practical implications of the findings and future research directions are also discussed. View Full-Text
Keywords: QR code payment; diffusion of innovation; attitude; usage; tourist satisfaction QR code payment; diffusion of innovation; attitude; usage; tourist satisfaction
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Lou, L.; Tian, Z.; Koh, J. Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation. Sustainability 2017, 9, 1186.

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