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Special Issue "Mobile Technology and Smart Tourism Development"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainability of Culture and Heritage".

Deadline for manuscript submissions: 31 October 2017

Special Issue Editors

Guest Editor
Prof. Dr. Chulmo Koo

College of Hotel and Tourism Management, Kyung Hee University, South Korea
Website | E-Mail
Phone: +82 2 961 2349
Interests: smart tourism and technologies
Guest Editor
Prof. Dr. Ulrike Gretzel

Annenberg School of Communication and Journalism, University of Southern California, Los Angeles, CA 90007, USA
Website | E-Mail
Interests: tourism, persuasion, social media, technology adoption, intelligent systems

Special Issue Information

Dear Colleagues,

With the number of smartphone users in the world reaching approximately 2.7 billion people, mobile technologies have become essential tools for travelers before, during, and after their trips. Using their smartphones, travelers post their travel stories, share reviews and upload pictures and video clips to their favorite sites. Along with the advent of mobile technologies, smart tourism development has brought about changes in transforming travel behaviors, as well as business systems in the hospitality and tourism industry. Mobile apps and Social Network Services (SNSs) help travelers access and interact with travel related information, including information on destinations and details of accommodation, transportation and tourist attractions regardless of cost, time, and place. Furthermore, one of the latest technologies is the Internet of Things (IoTs), which is bringing a great deal of change to the tourism environment. IoTs (e.g., Beacon technology) are designed to attract attention at specific locations providing pertinent promotions and discounts as well as virtual maps to the traveler as it detects the traveler’s exact position and sends a message to his/her smartphone. With such enriched mobile experiences supported by inexpensive and ubiquitous connectivity, travel has become a lot smarter. At the same time, to respond to this market environment, Destination Marketing Organizations (DMOs), travel agencies and other individual tourism product owners in the tourism industry seek ways to connect manufacturing and service industries and enhance marketing channels to provide better products and services to their customers. The focus of smart tourism initiatives is on resource conversation and quality of life. Therefore, mobile technologies can lead to sustainable tourism development.

Likewise, the tourism industry is rapidly evolving into a smart networked business environment and generates creative tourism business models based on online services, platforms or websites. Smart thinking has changed the entire tourism industry into ‘smart tourism ecosystems’. At this point, we need to re-define and further conceptualize how mobile technologies integrate with smart tourism ecosystems. In addition, we should consider that smart means “optimized for a specific need in a specific context either on demand or on a real-time basis.” While the concept of smart tourism development has not yet been clearly developed, it should be explained both from the supply and from the consumer point of view together with respect to providing conventional tourism through more cost efficient, convenient, effective, productive and sustainable travel services. Such services based on mobile technologies can not only provide personalized, location-based, and context-aware information to tourism consumers, but also offer new opportunities to manage tourist flows, resource conservation and positive social change through enriched interactions with local residents.

Therefore, this Special Issue provides a forum to discuss and identify new trends and developments in mobile technologies and smart tourism development in the hospitality and tourism industry, with an emphasis on sustainability.

Prof. Dr. Chulmo Koo
Prof. Dr. Ulrike Gretzel
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

We invite researchers to submit original papers that include conceptual, empirical, analytical, or design-oriented approaches: Topics of interest include, but are not limited to:

  • The impact of mobile technology on smart tourism development
  • Mobile technologies and applications in the tourism industry
  • The role of mobile technology in smart tourism business models
  • Users of smart applications in hospitality and tourism
  • Mobile technologies for destination marketing
  • Mobile technologies for tour operators, travel agencies
  • Mobile technologies for hotels, restaurants, theme parks and cruises
  • Mobile solutions for the tourism industry
  • Barriers and catalysts in the development of smart tourism
  • Policy, strategy, management of smart tourism
  • Acceptance, adoption and diffusion of mobile technology in the tourism industry
  • Business intelligence applicable to smart tourism
  • Case studies of smart tourism
  • Big data analytics in the smart tourism industry
  • Theoretical and methodological developments to understand smart tourism related mobile technology
  • Sustainability opportunities and challenges in the context of smart tourism development

Published Papers (6 papers)

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Research

Open AccessArticle Investigating Online Destination Images Using a Topic-Based Sentiment Analysis Approach
Sustainability 2017, 9(10), 1765; doi:10.3390/su9101765
Received: 17 July 2017 / Revised: 22 September 2017 / Accepted: 25 September 2017 / Published: 29 September 2017
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Abstract
With the development of Web 2.0, many studies have tried to analyze tourist behavior utilizing user-generated contents. The primary purpose of this study is to propose a topic-based sentiment analysis approach, including a polarity classification and an emotion classification. We use the Latent
[...] Read more.
With the development of Web 2.0, many studies have tried to analyze tourist behavior utilizing user-generated contents. The primary purpose of this study is to propose a topic-based sentiment analysis approach, including a polarity classification and an emotion classification. We use the Latent Dirichlet Allocation model to extract topics from online travel review data and analyze the sentiments and emotions for each topic with our proposed approach. The top frequent words are extracted for each topic from online reviews on Ctrip.com. By comparing the relative importance of each topic, we conclude that many tourists prefer to provide “suggestion” reviews. In particular, we propose a new approach to classify the emotions of online reviews at the topic level utilizing an emotion lexicon, focusing on specific emotions to analyze customer complaints. The results reveal that attraction “management” obtains most complaints. These findings may provide useful insights for the development of attractions and the measurement of online destination image. Our proposed method can be used to analyze reviews from many online platforms and domains. Full article
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
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Open AccessArticle International Tourism Advertisements on Social Media: Impact of Argument Quality and Source
Sustainability 2017, 9(9), 1537; doi:10.3390/su9091537
Received: 14 July 2017 / Revised: 12 August 2017 / Accepted: 27 August 2017 / Published: 29 August 2017
PDF Full-text (666 KB) | HTML Full-text | XML Full-text
Abstract
To guarantee sustainable international tourism market growth, challenges for international tourism advertisements (ITAs) include how and by whom they are made. Different to traditional ITAs, a new type of ITA has been created by the international tourists themselves; it contains not only pictures
[...] Read more.
To guarantee sustainable international tourism market growth, challenges for international tourism advertisements (ITAs) include how and by whom they are made. Different to traditional ITAs, a new type of ITA has been created by the international tourists themselves; it contains not only pictures but also their own tour stories, and it is distributed via social media (e.g., Youtube.com). However, few studies have investigated the impacts of this type of ITA. I was challenged to empirically validate the impacts on potential tourist reactions of argument quality and the peer tourist source of ITAs. I developed my research model based on Toulmin’s model of argument, institution-based trust, the information adoption model, and consumer reaction literature. I conducted the quasi-experiment using three types of ITAs that vary by argument quality and advertisement source. A total of 387 data were collected and analyzed using ANOVA and the partial least squares (PLS) analysis. The results indicate that argument quality and peer tourist source significantly increase perceived ITA quality, ITA fit-to-task and trusting belief, and decrease perceived risk. Argument quality and peer tourist source could also significantly increase tourist reactions, such as ITA adoption, planned/unplanned visit, and word-of-mouth intention. These findings could make ITAs more persuasive on social media. Full article
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
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Open AccessArticle Measuring Destination Image through Travel Reviews in Search Engines
Sustainability 2017, 9(8), 1425; doi:10.3390/su9081425
Received: 16 July 2017 / Revised: 8 August 2017 / Accepted: 10 August 2017 / Published: 12 August 2017
Cited by 1 | PDF Full-text (5096 KB) | HTML Full-text | XML Full-text
Abstract
In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, online travel review (OTR) websites
[...] Read more.
In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, online travel review (OTR) websites have grown significantly, allowing users to post their travel experiences, opinions, comments, and ratings in a structured way. Moreover, Internet search engines play a crucial role in locating and presenting OTRs before and throughout a trip. This evolution of social media and information and communication technologies has upset the classic sources of information of the projected tourist destination image (TDI), allowing electronic word-of-mouth to occupy a prominent position. Hence, the aim of this paper is to propose a method based on big data technologies for analysing and measuring the perceived (and transmitted) TDI from OTRs as presented in search engines, emphasising the cognitive, spatial, temporal, evaluative, and affective TDI dimensions. To test this approach, a massive analysis of metadata processed by search engines was performed on 387,414 TripAdvisor OTRs on ‘Things to Do’ in Île de France, an outstanding smart tourist destination. The results obtained are consistent and allow for the extraction of insights and business intelligence. Full article
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
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Open AccessArticle Connecting the Members of Generation Y to Destination Brands: A Case Study of the CUBIS Project
Sustainability 2017, 9(7), 1197; doi:10.3390/su9071197
Received: 16 May 2017 / Revised: 27 June 2017 / Accepted: 4 July 2017 / Published: 7 July 2017
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Abstract
There is direct correlation between building powerful destination brands and the degree to which tourists and locals share the brands values. The massive penetration of the active population by Generation Y has generated a major shift in tourism marketing, based on the profile
[...] Read more.
There is direct correlation between building powerful destination brands and the degree to which tourists and locals share the brands values. The massive penetration of the active population by Generation Y has generated a major shift in tourism marketing, based on the profile of this cohort. The members of Generation Y are very different from previous generations. The so-called “digital natives” share high technological proficiency; they like to share their skills; they are disloyal consumers; and they are affected by trends. In order to connect with members of Generation Y and to actively involve them into the life of tourist destinations, viral, participative, interactive, networked and versatile marketing techniques should be employed. This article introduces the Intelligent Solution for Brand Culturalization (CUBIS) Project, which is a collaborative research initiative that offers to Destination Management Organizations an innovative idea of how to connect the members of Generation Y with destination brands using information and communication technologies (ICT). The CUBIS Project aims to create emotional attachment with the brand values and supports the adoption of the brand by young locals and tourists. The CUBIS idea is flexible and highly adaptable to other destinations. The article uses exploratory qualitative research in the form of a case study. Full article
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
Open AccessArticle Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation
Sustainability 2017, 9(7), 1186; doi:10.3390/su9071186
Received: 4 June 2017 / Revised: 3 July 2017 / Accepted: 4 July 2017 / Published: 6 July 2017
PDF Full-text (533 KB) | HTML Full-text | XML Full-text
Abstract
Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction.
[...] Read more.
Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction. An empirical analysis using 247 field survey responses reveals that relative advantage, compatibility, and observability innovation attributes significantly affect tourists’ attitudes positively toward QR code payment services, which results in their use of the technology while traveling. However, image—the subjective norm in innovation diffusion—has no effect on such use. Furthermore, the study confirms that the use of the QR code payment technology in tourism influences an individual’s transaction satisfaction and travel satisfaction, suggesting that this technology can be used to advance the tourism industry. Theoretical and practical implications of the findings and future research directions are also discussed. Full article
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
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Open AccessArticle Assessing the Impact of Mobile Technology on Exhibition Attendees’ Unplanned Booth Visit Behaviour
Sustainability 2017, 9(6), 884; doi:10.3390/su9060884
Received: 21 March 2017 / Revised: 13 May 2017 / Accepted: 19 May 2017 / Published: 24 May 2017
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Abstract
This study examines the effect of the booth Recommender system (BRS) embedded in a mobile device on the goals of exhibition attendees, based on two main theories that are unplanned behaviour and goal frame theories. Previous studies have overlooked the importance of the
[...] Read more.
This study examines the effect of the booth Recommender system (BRS) embedded in a mobile device on the goals of exhibition attendees, based on two main theories that are unplanned behaviour and goal frame theories. Previous studies have overlooked the importance of the unplanned behavioural effectiveness of IT devices for understanding motivation and delivering unexpected outcomes at exhibitions. The BRS offers customized, personalized, and advanced information to attendees; experiences with the BRS lead to unplanned behaviour. In this paper, we distinguish several goal frames, including hedonic, gain, and normative goals, which contribute to the relationship between continued BRS use and unplanned booth visits. Continued BRS use directly influences revisit intentions to an exhibition and contributes to unplanned booth visits. We analysed data from 508 attendees at a franchise exhibition using structural equation modelling (SEM) method. Our research empirically determined that goal framing theory and unplanned behaviour via continued BRS use embedded in a mobile device are connected. Continued BRS use in an exhibition can contribute to attendees’ impulsive behaviour and can induce them to return to an exhibition. The results and implications are discussed. Full article
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
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