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Sustainability 2017, 9(7), 1112; doi:10.3390/su9071112

Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

1
Institute for Research on Innovation and Services for Development (IRISS)—National Research Council (CNR), Via G. Sanfelice, 8, 80134 Napoli, Italy
2
Curtin Business School, Curtin University, Bentley, WA 6102, Australia
3
Department of Marketing, Monash University, Clayton, VIC 3800, Australia
*
Author to whom correspondence should be addressed.
Received: 4 May 2017 / Revised: 14 June 2017 / Accepted: 21 June 2017 / Published: 26 June 2017
(This article belongs to the Special Issue Cultural Tourism and Sustainability)
View Full-Text   |   Download PDF [399 KB, uploaded 26 June 2017]   |  

Abstract

Sustainable tourism research has attracted wide interest from scholars and practitioners. While several heritage sites are mandated to provide optimum visitor satisfaction with increasing competition in the market, managers of heritage sites face growing challenges in striking a balance between consumption and conservation. This calls for promoting more sustainable behaviours among consumers of heritage. This study proposes a conceptualization of sustainable behaviour for heritage consumers. Using the attitude–behaviour relationship underpinned by the Theory of Reasoned Action, it develops and proposes a conceptual framework that integrates visitors’ heritage experiences, their attachment to heritage sites, and their general and site-specific sustainable heritage behaviour and presents their interrelationships as proposed hypotheses. Theoretical contributions and practical implications for heritage site managers are discussed. View Full-Text
Keywords: sustainable heritage behaviour; heritage experience; place attachment; general behaviour; site-specific behaviour sustainable heritage behaviour; heritage experience; place attachment; general behaviour; site-specific behaviour
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Buonincontri, P.; Marasco, A.; Ramkissoon, H. Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework. Sustainability 2017, 9, 1112.

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