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Journal: Sustainability, 2017
Volume: 9
Number: 1094
Article:
Corporate Philanthropy Affecting Consumer Patronage Behavior: The Effect of Reciprocity and the Moderating Roles of Vicarious Licensing and Strategic Fit
Authors:
by
Erin Cho, Jihyun Lee and Yuri Lee
Link:
https://www.mdpi.com/2071-1050/9/7/1094
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