Residents’ Attitude toward Aboriginal Cultural Tourism Development: An Integration of Two Theories
Abstract
:1. Introduction
2. Literature Review
2.1. Social Exchange Theory
2.2. Social Capital Theory
- H1-1:
- Cultural tourism benefits have a positive impact on cognitive capital.
- H1-2:
- Cultural tourism benefits have a positive impact on structural capital.
- H1-3:
- Cultural tourism benefits have a positive impact on relational capital.
- H1-4:
- Cultural tourism benefits have a positive impact on residents’ attitudes toward aboriginal cultural tourism development.
- H2-1:
- Cognitive capital positively influences structural capital.
- H2-2:
- Structural capital positively influences relational capital.
- H2-3:
- Cognitive capital positively influences relational capital.
- H3-1:
- Cognitive capital positively influences residents’ attitudes toward aboriginal cultural tourism development.
- H3-2:
- Structural capital positively influences residents’ attitudes toward aboriginal cultural tourism development.
- H3-3:
- Relational capital positively influences residents’ attitudes toward aboriginal cultural tourism development.
3. Methods
3.1. Measurement Instrument and Data Collection
3.2. Data Analysis
4. Results and Discussion
5. Conclusions
Author Contributions
Conflicts of Interest
References
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Construct & Indicators | SFL | t-Value | CR | AVE |
---|---|---|---|---|
Cultural Tourism Benefits (CTB) | 0.91 | 0.66 | ||
1. Preserve Amis cultural heritage | 0.75 | 12.70 | ||
2. Preserve and inherit local cultural activities | 0.84 | 7.93 | ||
3. Preserve and inherit traditional handicrafts | 0.83 | 8.77 | ||
4. Enhance the community cohesion and collaboration | 0.84 | 7.17 | ||
5. Make local people learn more about Amis tribe’s culture and tradition | 0.81 | 7.40 | ||
Cognitive Capital (CC) | 0.90 | 0.60 | ||
1. Reach community goals through mutual learning and cooperation | 0.77 | 13.48 | ||
2. Help each other and share common values | 0.81 | 16.48 | ||
3. Solve community’s problems to achieve a common vision | 0.74 | 17.58 | ||
4. Communicate with each other to avoid any conflicts | 0.75 | 15.63 | ||
5. Collaborate and deepen residents’ relationships | 0.77 | 14.61 | ||
6. Act together to pursue common goals | 0.79 | 16.49 | ||
Structural Capital (SC) | 0.90 | 0.59 | ||
1. I know many local people | 0.75 | 18.13 | ||
2. I have good relationships with residents | 0.73 | 17.25 | ||
3. The operation of the community is smooth | 0.79 | 16.33 | ||
4. Our community development is well designed and planned | 0.86 | 18.36 | ||
5. Residents could participate in the decision-making process of common affairs | 0.81 | 17.32 | ||
6. Residents take an active part in the community development | 0.81 | 15.16 | ||
Relational Capital (RC) | 0.89 | 0.57 | ||
1. I trust the mechanism of the community organization | 0.74 | 16.84 | ||
2. The relationship between residents is cordial | 0.71 | 16.49 | ||
3. Residents often receive a positive feedback from the community | 0.71 | 15.39 | ||
4. Residents will help me solve problem encountered | 0.77 | 16.99 | ||
5. I am proud to be part of this community | 0.82 | 16.07 | ||
6. I have a stronger attachment to this community | 0.78 | 14.62 | ||
Attitudes toward Aboriginal Cultural Tourism (AAC) | 0.86 | 0.60 | ||
1. I welcome tourists to visit our community | 0.75 | 12.05 | ||
2. I support the development of aboriginal cultural tourism in our community | 0.81 | 11.31 | ||
3. I am willing to introduce our community to visitors with my enthusiasm | 0.78 | 16.31 | ||
4. I am willing to help strengthen the future development of our community | 0.75 | 18.16 |
Construct | 1 | 2 | 3 | 4 | 5 |
---|---|---|---|---|---|
1. CTB | 0.81 1 | ||||
2. CC | 0.47 *** | 0.78 | |||
3. SC | 0.52 *** | 0.51 *** | 0.78 | ||
4. RC | 0.38 *** | 0.43 *** | 0.54 *** | 0.76 | |
5. AAC | 0.46 *** | 0.52 *** | 0.55 *** | 0.49 *** | 0.78 |
Model | x²/df | AGFI | NNFI | CFI | SRMR | RMSEA |
---|---|---|---|---|---|---|
Measurement model | 2.82 | 0.94 | 0.93 | 0.94 | 0.05 | 0.06 |
Structural model | 2.89 | 0.92 | 0.91 | 0.91 | 0.06 | 0.06 |
Recommended level | <3.00 | ≥0.90 | ≥0.90 | ≥0.90 | <0.08 | <0.07 |
Research Hypothesis | Hypothesized Path | Path Coefficient | t-Value | Results |
---|---|---|---|---|
H1-1 | Cultural tourism benefits → Cognitive capital | 0.24 | 4.58 *** | Supported |
H1-2 | Cultural tourism benefits → Structural capital | 0.39 | 4.19 *** | Supported |
H1-3 | Cultural tourism benefits → Relational capital | 0.58 | 5.78 *** | Supported |
H1-4 | Cultural tourism benefits → Attitudes toward aboriginal cultural tourism | 0.41 | 6.07 *** | Supported |
H2-1 | Cognitive capital → Structural capital | 0.61 | 8.16 *** | Supported |
H2-2 | Structural capital → Relational capital | 0.29 | 3.25 *** | Supported |
H2-3 | Cognitive capital → Relational capital | 0.07 | 0.51 | Not supported |
H3-1 | Cognitive capital → Attitudes toward aboriginal cultural tourism | 0.12 | 0.28 | Not supported |
H3-2 | Structural capital → Attitudes toward aboriginal cultural tourism | 0.21 | 2.39 * | Supported |
H3-3 | Relational capital → Attitudes toward aboriginal cultural tourism | 0.66 | 6.38 *** | Supported |
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Hsieh, C.-M.; Tsai, B.-K.; Chen, H.-S. Residents’ Attitude toward Aboriginal Cultural Tourism Development: An Integration of Two Theories. Sustainability 2017, 9, 903. https://doi.org/10.3390/su9060903
Hsieh C-M, Tsai B-K, Chen H-S. Residents’ Attitude toward Aboriginal Cultural Tourism Development: An Integration of Two Theories. Sustainability. 2017; 9(6):903. https://doi.org/10.3390/su9060903
Chicago/Turabian StyleHsieh, Chi-Ming, Bi-Kun Tsai, and Han-Shen Chen. 2017. "Residents’ Attitude toward Aboriginal Cultural Tourism Development: An Integration of Two Theories" Sustainability 9, no. 6: 903. https://doi.org/10.3390/su9060903